What are the responsibilities and job description for the SEO Specialist position at Rogue Fitness?
Job Description : OverviewWe are seeking a highly skilled and data-driven SEO Specialist to drive our organic search strategy. This role requires expertise in technical SEO, content optimization, data analysis, and cross-functional collaboration to improve search visibility and performance. The ideal candidate is proactive, analytical, and experienced in managing SEO initiatives globally.ResponsibilitiesDevelop and implement SEO strategies to increase organic traffic and conversions.Conduct keyword research, competitor analysis, and content gap analysis to identify growth opportunities.Optimize on-page elements, metadata, and internal linking for maximum search engine performance.Audit and improve site architecture, crawlability, and indexability to enhance rankings.Propose improvements for structured data and mobile-first best practices.Identify SEO issues such as site errors, duplicate content, and broken links.Create high-quality, SEO-optimized content.Optimize landing pages, and product pages, and blog posts to align with search intent and conversion goals.Track and analyze SEO performance metrics (rankings, traffic, CTR, conversions) using Google Analytics, Google Search Console, SEMrush, and similar tools.Conduct A / B testing to refine strategies based on data insights.Stay updated on Google algorithm changes, industry trends and competitor practices to adjust strategies proactively.Qualifications5 years of hands-on SEO experience, preferably in a strategic or technical role.Proven track record of increasing organic traffic and rankings.Strong knowledge of Google ranking factors, Core Web Vitals, and algorithm updates.Proficient in SEO tools like Google Analytics, GSC, SEMrushExperience with enterprise SEO, international SEO, and local SEO.Fitness Experience (CrossFit, Olympic lifting, Powerlifting, etc.)Strong analytical skills with experience in data visualization and reporting.Excellent communication skills and ability to present SEO insights to stakeholders.Self-motivated, detail-oriented, and results-driven.By applying to Rogue, regardless of the platform you choose to use, you are agreeing to Rogue's preferred methods of communication (i.e. text message). Submitting an application, through whatever online forum is ultimately used, constitutes a knowing and voluntary agreement to send and receive text messages during the recruitment process.
