Marketing Coordinator

About Kindred Label:

Kindred Label is an innovative, luxury footwear start-up with a focus on foldable footwear. As women-owned company, our mission is to make products that empower women through smart, functional design. As we continue to scale, we’re looking for a motivated and creative Marketing Coordinator to join our team and contribute to the development of our brand and marketing strategy. This is a unique opportunity to take ownership of key marketing functions and grow alongside the company with an equity stake and performance-based compensation.

Position Overview:

The Marketing Coordinator will play a crucial role in executing and supporting various marketing initiatives across PR, influencer marketing, digital marketing, social media, and content creation. As part of the marketing team, you’ll work closely with the CEO to amplify Kindred Label’s presence and help drive brand awareness, engagement, and sales. This is a hands-on role perfect for someone who is passionate about marketing, eager to learn, and ready to contribute to a fast-paced and collaborative environment.

Key Responsibilities:

1.Content Creation & Strategy

• Develop and create engaging, on-brand content for digital channels (social media, website, email, etc.)
• Assist in the creation of visual assets, including photos, graphics, and videos, for social media and marketing campaigns.
• Collaborate with the team to refine messaging and brand voice to ensure consistency across all content.

2.Social Media Management

• Manage and execute social media strategies across platforms like Instagram, TikTok, Facebook, Pinterest, and others.
• Grow and engage with online communities through organic content, responding to comments, and interacting with followers.
• Monitor trends, audience insights, and competitor activity to stay ahead of social media trends and keep Kindred Label relevant.

3.Influencer & PR Support

• Assist in the identification and outreach to relevant influencers and brand ambassadors to help elevate Kindred Label’s presence.
• Support the execution of influencer marketing campaigns, track performance, and build ongoing relationships.
• Help coordinate PR efforts, including media outreach, press releases, and securing features in key publications.
• Help maintain relationships with media contacts and influencers to keep Kindred Label top of mind.

4.Digital Marketing & Campaign Support

• Assist in the planning, execution, and optimization of paid digital marketing campaigns (META ads, Google ads, etc.).
• Monitor digital marketing performance and help analyze metrics to drive improvements and better ROI.
• Support email marketing campaigns by managing content calendars, designing templates, and analyzing engagement data.

5.Branding & Strategy

• Contribute to the development and execution of Kindred Label’s marketing strategy, ensuring alignment with business goals.
• Help track key performance indicators (KPIs) and assist in preparing marketing reports.
• Stay updated on industry trends and emerging marketing tools to continually innovate and improve strategies.

6.Collaboration & Team Support

• Provide administrative support for marketing initiatives and ensure smooth execution of campaigns.
• Bring fresh, creative ideas to the table, contributing to the overall growth and success of Kindred Label.

Qualifications:

• 3 years of experience in marketing, preferably in digital marketing, social media, content creation, PR, and/or influencer marketing.
• A strong understanding of social media platforms, digital marketing trends, and content creation.
• Experience creating written and visual content for various marketing channels (social media, email, blogs, etc.).
• A basic understanding of PR and influencer marketing, with the ability to coordinate campaigns and manage partnerships.
• Proficiency in tools like Canva, Adobe Creative Suite, Google Analytics, META Business Suite, Klaviyo, and social media management platforms (LTK, Impact, etc.).
• Excellent communication skills, both written and verbal, with an eye for detail and brand consistency.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• A passion for learning and staying up to date with marketing trends and best practices.
• Prior experience in the Fashion Industry or luxury products is a plus but not required.

Compensation:

This role offers an equity stake in Kindred Label, with compensation tied to sales performance. This is an exciting opportunity to contribute directly to the growth of a start-up, while sharing in the financial rewards of that success.

Why Kindred Label?

• Join a passionate, growing team and be part of a brand on the rise.
• Play a key role in shaping the future of the company and have a direct impact on its growth.
• Work closely with the CEO to develop your skills and take on increasing responsibility.
• Flexible working arrangements and a supportive, collaborative environment.
• Opportunity for career growth and to earn equity as we scale.

Don’t worry if you don’t meet every single qualification! Ultimately we’re looking for someone who is scrappy, resourceful, and excited to dive into a growing start-up. If you're a go-getter with a passion for learning and a drive to help build something amazing, this could be the perfect opportunity for you. We’re eager to work closely with the right person to grow together, learn on the job, and take Kindred Label to the next level.

How to Apply:

If you’re excited about this role and feel you’re a good fit, we’d love to hear from you! Please send your resume and a brief cover letter explaining why you’re the right candidate for this position to info@kindredlabel.com.