Digital Marketing Specialist

King Media, an internationally recognized marketing and advertising agency based in East Lansing, MI, seeks a full-time digital marketing specialist to add value to our vibrant team. If you are passionate about developing and executing innovative solutions, adept at managing multiple projects at one time, and looking for an agency where you can build a career, consider joining our growing team!

As a part of the King Media team, you will be responsible for executing and analyzing digital marketing and advertising campaigns for our clients. You will also be responsible for assisting with project management and other client tasks.

Each day is different, but typical responsibilities for this position include:

·      Digital media: You will play a key role in the development and execution of digital marketing and advertising for all King Media clients. This includes developing and managing paid and organic social media campaigns, Google Ads campaigns and SEO efforts. This also includes coordinating with external digital advertising partners to develop and execute targeted digital campaigns. Monitoring, optimization and analysis is also your responsibility.

·      Content development: You must be able to develop high quality written content. This includes copywriting for digital assets like social media posts, digital advertisements, e-campaigns and websites.

·      Project management: You will also assist with project management and other client tasks. This may include assisting with television, radio, print and outdoor media buys; reconciling media invoices; communicating with vendors and media partners; and more. You may also be asked to support new business development by contributing to proposal development and project estimation.

·      Creative and strategic contributions: All team members are expected to contribute actively to the creative and strategic direction of all client accounts. This requires developing an in-depth knowledge of each client and bringing new ideas to team strategy sessions.

·      Client meetings and presentations: You may also play a role in client meetings and presentations. This includes preparing agendas, documents, supporting materials and multimedia presentations; leading discussion topics as needed; and following up on action items.

·      Research: As an agency whose client solutions are strategically grounded, you are expected to contribute to client research projects. This includes Internet research and reaching out to third parties. This may also include assisting with the development of surveys, preparing focus group/interview materials, analyzing data, synthesizing information and generating comprehensive reports.

·      Administrative duties: Each member of the King Media team is expected to perform various administrative duties in support of the company’s goals. We all pitch in to keep our office running smoothly.

Qualifications

To be successful, our digital media/marketing coordinator must possess the following:

·      Bachelor’s degree in marketing, advertising, business, communication, new media or a related field

·      Three (3) or more years of related, successful experience in social/digital media

·      Demonstrated ability to develop and execute successful social/digital marketing campaigns

·      Google Analytics and/or Google Ads certifications

·      Demonstrated understanding of SEO best practices

·      Clear, concise writing skills

·      Strong computer skills, including advanced knowledge of Microsoft Word, Excel and PowerPoint

·      Strong attention to detail, organizational abilities and time management skills

·      Ability to prioritize, multitask and work efficiently in a fast-paced environment

·      Successful track record of cultivating and maintaining positive customer relationships

·      Ability to assess client needs and requests, then translate them into effective solutions

·      Ability to think both strategically and creatively in a collaborative, team-based environment

·      A friendly, professional demeanor and strong interpersonal communication skills

·      A positive attitude and genuine desire to contribute to the goals of King Media and our clients