What are the responsibilities and job description for the Digital Marketing Manager position at KISS Marketing?
Position Overview: The Digital Marketing Manager at KISS Marketing plays a pivotal role in enhancing clients' digital presence through strategic digital marketing and brand management.
This dynamic role involves close collaboration with internal teams and requires a deep understanding of paid digital and social media strategies and best practices.
The Digital Marketing Manager will primarily focus on managing paid digital and social media marketing campaigns, crafting engaging copy, optimizing campaigns, and delivering measurable results.
Responsibilities:
Paid Digital Marketing and Branding:
- Plan, execute, and optimize paid digital marketing campaigns across various digital channels, including; Facebook, Instagram, Linkedin, and Google Ads
- Develop and implement strategies to achieve clients' goals and enhance campaign performance and client ROI
- Oversee all aspects of client branding in paid digital marketing campaigns, ensuring brand-consistent messaging and imagery
- Monitor ad performance daily, analyze data, and make data-driven optimizations for optimal client results
Content Strategy and Copywriting:
- Collaborate with the team to develop messaging and creative strategies aligned with client goals and target audiences
- Craft engaging copy for paid digital media campaigns
Client Performance Analysis and Reporting:
- Analyze campaign performance data and CRM reporting to extract insights and identify trends
- Provide recommendations for improving campaign effectiveness, targeting accuracy, and overall satisfaction
- Create regular performance reports and present data-driven insights to the Client Success Manager and KISS Marketing leadership team