What are the responsibilities and job description for the Digital Marketing Manager position at Pet King Brands, Inc.?
Overview
We are seeking a dynamic and results-driven Digital Marketing Manager to lead our digital marketing efforts. This role is essential in developing, implementing, and managing marketing campaigns that promote our brand and drive engagement. The ideal candidate will have a strong understanding of current digital marketing trends and techniques, as well as the ability to analyze performance metrics to optimize strategies.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across various channels, including social media, email, and search engines.
- Manage social media marketing efforts to enhance brand visibility and engagement.
- Optimize conversion rates through targeted campaigns and A/B testing.
- Oversee Search Engine Marketing (SEM) initiatives to improve online presence and drive traffic.
- Conduct research to identify market trends, customer needs, and competitive landscape.
- Collaborate with the creative team to produce engaging graphics and content using Adobe Creative Suite.
- Analyze performance metrics and generate reports to assess campaign effectiveness and inform future strategies.
- Stay updated on industry trends, tools, and best practices in digital marketing.
Skills
- Proficiency in social media marketing strategies and tools.
- Strong knowledge of conversion optimization techniques.
- Experience with SEM practices for effective online advertising.
- Familiarity with graphic design principles using Adobe Creative Suite.
- Excellent research skills to gather insights on market trends and consumer behavior.
- Proven experience in performance marketing with a focus on measurable results.
- Solid understanding of digital marketing principles across various platforms, including Google Ads.
- Basic knowledge of HTML for website updates and email campaigns.
Join our team as a Digital Marketing Manager where you can make a significant impact through innovative strategies and creative solutions!
The above is intended to describe the general content of and requirements for the performance of this job. It should not be construed as an exhaustive statement of duties, responsibilities, or physical conditions. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
Job Type: Full-time
Pay: $60,000.00 - $75,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
Schedule:
- Day shift
- Monday to Friday
Work Location: In person
Salary : $60,000 - $75,000
