What are the responsibilities and job description for the Brand Marketing Manager- TAFT position at KNS International?
TAFT
TAFT was born from a shared passion for unique design and exceptional craftsmanship, a brand that combines intentional design and a discerning eye to create footwear that stands out. Our ethos, “Boots & Shoes for the Bold,” speaks to our core belief in bold vulnerability—the courage to show one's true self, in all its unique glory, to inspire collective boldness. We're searching for individuals who resonate with our mission to make the world a bolder, more authentic place. By joining TAFT, you'll be part of a team dedicated not just to crafting and delivering boots and shoes, but to celebrating the individuality that makes each of us distinct. Help us continue to create products that aren't just worn, but that tell a story of boldness, creativity, and the joy of being unapologetically oneself.
Our ideal candidate must be a collaborative leader with a proven track record of managing multiple projects while meeting deadlines, and able to thrive in a fast-paced environment. The successful candidate is dedicated, hardworking, organized, and able to lead a small team. The position requires someone who can think big while managing the small details. The Marketing / Brand Manager will help establish and execute marketing campaigns in the North American market with the goal of expanding brand awareness and affinity through strategic retail, and digital campaigns, endemic media, and internal culture through brand building.
Position Duties & Requirements
- Build upon brand strategy and DNA to develop, deploy, and manage a marketing strategy that supports the brand’s objectives.
- Deep understanding of consumer analytics and insights.
- Ensure all content and materials are in alignment with Brand X’s global brand strategy and corporate identity, and all communications reflect the Brand ‘voice and values.
- Manage and oversee the implementation of all marketing campaigns in North America, ensuring our Brand message, promotional materials and collateral are on-brand, compelling and effective.
- Oversee the creation of a monthly, quarterly, and yearly calendar of marketing initiatives plans and deliverables.
- Working closely with executive leadership, the Sales, and Digital teams, and leading the internal Brand Team, facilitate the creation and execution of content and materials to support coordinated marketing initiatives across all communication channels including web, email, blogs, social media, advertising, new product launch initiatives and materials and tradeshows.
- Ensure the Brand team is monitoring all digital media activities and track and evaluate the success of these programs, events, and campaigns; compile and present these insights and achievements in quarterly company meetings or as requested.
- Oversee an effective and valuable ambassador and influencer program.
- Oversee PR efforts, track results and improve outreach over time.
- Manage outside agencies and vendors including media buys and negotiation.
- Achieves the Brand marketing objectives within the designated and agreed budgets.
- Ensure the Brand team and our external partners have the support, tools, and resources they need to win every day while driving ownership and accountability.
- Because of our shared service model, this is not a creative director position, but rather focus on consumer strategies.
The ideal candidate has the following attributes :
Benefits :
PTO and Work-Life Balance :
At KNS International, we know the importance of recharging and spending time away from work. We offer generous Paid Time Off (PTO), 17 paid holidays, and a flexible work environment that supports balance. Our culture is built around fostering an environment where creativity thrives, and team members feel valued.
Healthcare :
Comprehensive medical, dental, and vision coverage are provided to ensure you and your family are taken care of. We also offer short-term and long-term disability plans, along with maternity and parental leave.
Retirement :
Plan for your future with our 401(k) program, including employer matching to help you meet your retirement goals. Plus, you'll be immediately vested.
Perks and Wellness :
We provide a variety of wellness initiatives, including free gym memberships, monthly massages, and access to Impact Suites for mental health support. Employees enjoy a fully stocked kitchen with snacks and drinks, recreational areas for breaks, and a dog-friendly workspace. Plus, you’ll receive free shoes and discounts through our employee purchase program.
Growth and Development :
We believe in rewarding talent and encouraging growth. Join a collaborative environment that values innovation and provides ample opportunities to advance your career.
