What are the responsibilities and job description for the Marketing Operations Specialist position at Kobie?
Why you will love working for a National Top Workplace
We are a global leader in loyalty marketing.
We work with some of the most well-known brands in the world to deliver market-leading, end-to-end loyalty solutions to enable customer experiences. With a strategy-led, technology-enabled approach, we are consistently named an industry leader by Forrester. The programs we deliver reach more than 330M consumers through loyalty. The impact of these loyalty programs affords us deep brand partnerships, owning a niche in the loyalty space where outcomes matter most.
We are a mission and values driven company.
Our mission is to grow enterprise value through loyalty for our clients. Every role within Kobie has a purpose and directly contributes to us achieving this mission.
We are values driven at every point. Over our 30 year journey, we’ve created a fun, high-trust, transparent workplace. We believe in leadership and ownership. Our remote work environment, personal holidays, casual dress code and focus on diversity and inclusion add to a culture that makes our teammates proud. That pride shines through in the work we do for our clients.
About the team and what we’ll build together
We are seeking a dynamic and detail-oriented Marketing Operations Specialist to join our Marketing Operations team. This role combines strategic oversight of digital campaign management with meticulous quality assurance for marketing materials. The ideal candidate is technically adept, data-driven, and passionate about ensuring the highest quality marketing experiences for our enterprise-level clients. Experience in creative content and HTML will be considered a plus.
How you will make an impact
- Collaborate with clients, partners, and internal teams to plan, set up, deploy, and monitor loyalty marketing campaigns within marketing automation systems (e.g., Marketo, Airship, Salesforce Marketing Cloud).
- Gather, document, and refine campaign goals and requirements, and lead kick-off meetings to define workstreams, deliverables, and timelines.
- Oversee multi-channel messaging campaigns, including personalization, segmentation, and A/B/multivariate testing.
- Proofread digital content to ensure accuracy in spelling, grammar, and punctuation, and conduct QA of digital assets to ensure consistent user experiences across various email clients, browsers, and operating systems Identify process inefficiencies and recommend workflow improvements, developing detailed campaign documentation and client-specific instructions. Manage risk by ensuring timely reviews and approvals, and ensure compliance with tagging, marketing measurement, and performance reporting standards.
- Communicate project status in daily team meetings and manage daily campaign priorities and resource allocation.
- Stay updated on industry best practices in marketing technology and quality assurance and identify new technologies or tools that could improve campaign effectiveness or QA processes.
What you need to be successful
- 3 years of experience in digital campaign management or a similar role
- 2 years of QA experience focused on marketing materials
- HTML and basic CSS; creative design experience
- Strong knowledge of marketing automation platforms and personalization solutions Strong analytical, problem-solving, and communication skills. Detail-oriented with excellent organizational and time management abilities.
- Comfortable managing multiple projects and deadlines simultaneously.
Nice-to-Have Skills:
- Familiarity with Adobe Workfront
- Familiarity with data-driven marketing strategies and performance analytics
- Familiarity with cross-browser testing on MacOS, iOS, Windows, and Android
- Familiarity with creative production process
- Experience with tools like Litmus, Validity, or similar QA platforms
Our teammates are at the heart of everything we do
Healthy people are happy people, which makes mental and physical health a top priority at Kobie. From robust health insurance and benefits options to free fitness programs like FitOn, to generous vacation time for yourself, we support your health needs fully. In today’s job market, we know that employees are choosing only what works best for their life. For those that want career growth, Kobie is the perfect place. We have developed a comprehensive people strategy that helps every teammate know how to advance and progress on their career journey. Beyond title progression, Kobie’s competitive pay, 401k matching, annual profit sharing and bonuses all make Kobie a perfect place to build your career.
Kobie a place for all
We don’t just accept differences – we embrace, share, and celebrate them!
Employment at Kobie is based solely on a person's merit and qualifications, directly related to professional competence. We do not discriminate against any teammate or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis under the law.
We are fiercely committed to fostering a workplace where teammates draw upon their own diverse backgrounds, experiences, and perspectives so that they feel welcomed to bring their authentic self to work every day. While our leadership team fully and completely supports our policy of nondiscrimination and equal opportunity, all teammates share the responsibility to ensure we incorporate the principles of equity, diversity, and inclusion throughout Kobie.
