Marketing Specialist Job at Koch Enterprises Family of Companies in Strafford

Job purpose

Amprod is actively recruiting a proactive and strategic Marketing Specialist to join our growing team. This role requires a blend of creativity, analytical thinking, and initiative to develop and execute marketing strategies that align with business objectives. The Marketing Specialist will work closely with leadership, sales, and product teams to drive brand awareness and generate demand.

This role is ideal for someone who takes ownership of their work, thrives in a fast-paced environment, and is eager to contribute strategically while also executing high-quality marketing initiatives.

Essential Duties and Responsibilities

• Develop, execute, and measure integrated marketing campaigns that support business objectives.
• Analyze market data, customer trends, and competitive positioning to inform marketing strategy.
• Leverage CRM tools to maintain data integrity and extract insights for targeted marketing efforts.
• Manage email marketing initiatives, ensuring effective communication and lead nurturing.
• Lead social media strategy and execution, ensuring engagement and brand alignment.
• Support the development of sales enablement materials, including presentations, case studies, and proposals.
• Maintain and update relevant web pages, ensuring consistency, clarity, and SEO optimization.
• Attend key industry trade shows and events, representing the company, networking, and gathering market insights.
• Cultivate and maintain strategic industry relationships to enhance brand visibility and business growth.
• Work collaboratively with executives, sales leaders, and cross-functional teams to align marketing efforts with business priorities.
• Take ownership of projects and proactively seek ways to improve marketing impact.
• May be asked to perform other duties as needed.

Qualifications

Education

Specialized Knowledge and Experience

Skills and Abilities

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee must be able to stand and walk for extended periods of time; use hands to finger, handle, or feel; reach with hands and arms; and must be able to talk and hear. The employee must be able to lift and / or move up to 50. Specific vision abilities required by this job include close vision, distance vision, color vision, and depth perception.

Must observe safety procedures and use equipment and materials properly; must wear safety glasses and steel toe boots when necessary.

Direct reports

This position has no direct reports.

Travel

This position will require up to 5% travel.

Additional Information

This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While it is intended to be an accurate reflection of the current job, management reserves the right to revise the job or require that other or different duties / tasks be performed.

Equal Opportunity Employer : Including disability / veteran