Canvassing Program Manager

The Canvassing Program Manager is responsible for driving lead generation through the strategic recruitment, training, and management of canvassing teams. This role ensures the development and execution of structured canvassing programs aligned with the company’s sales goals. The ideal candidate is an experienced leader with a proven track record in sales, canvassing operations, and team motivation.

Key Responsibilities:

• Team Leadership & Development

  • Recruit, train, and manage canvassing representatives to ensure high performance.

  • Set clear performance expectations and hold teams accountable.

  • Provide ongoing coaching, mentoring, and performance evaluations.

  • Foster a positive and motivated work environment.

• Canvassing Strategy & Execution

  • Develop and implement effective canvassing strategies to meet/exceed sales targets.

  • Expand canvassing operations into new areas and ensure efficiency.

  • Track key performance metrics such as lead quality and appointment setting.

  • Optimize canvassing processes for improved efficiency and success.

• Compliance & Quality Assurance

  • Ensure canvassing teams comply with company policies and industry regulations.

  • Maintain professionalism and quality in all canvassing activities.

• Collaboration & Marketing Support

  • Work with the marketing team to develop scripts, training resources, and campaign materials.

  • Identify opportunities to increase brand awareness and improve canvassing effectiveness.

  • Educate potential customers on solar energy benefits to generate interest.

• Reporting & Analysis

  • Track and analyze sales metrics to evaluate program success.

  • Prepare reports for senior management on canvassing performance and market trends.

  • Adjust strategies based on data insights and feedback.

Qualifications:

• Education & Experience

  • Bachelor’s degree in Business, Marketing, or related field preferred.

  • Minimum of 5 years of experience in sales management, door-to-door sales, or canvassing.

  • Solar or renewable energy industry experience is a plus.

• Skills & Competencies

  • Strong leadership, coaching, and motivational skills.

  • Excellent communication and interpersonal abilities.

  • Ability to analyze market trends and adjust strategies accordingly.

  • Proficiency in CRM software and Microsoft Office Suite.

  • Strong problem-solving and decision-making skills.

• Physical & Travel Requirements

  • Must be able to stand and walk for extended periods.

  • Ability to travel up to 100% within the assigned region.

  • Must possess a valid driver’s license and meet company insurance standards.