What are the responsibilities and job description for the Manager, Email Marketing position at Kohl's?
About the Role
In this role, you will be a strategic and operational leader, driving and innovating our promotional email and marketing initiatives. Your work will focus on executing campaigns that enhance consumer engagement, increase sales, and align with our multi-channel marketing vision.
What Youll Do
Lead the planning and execution of the promotional, batch, and ad hoc email marketing program to achieve integrated multi-channel objectives
Oversee all aspects of campaign deployment, from development to QA, ensuring campaigns are high-quality, accurate, and meet executional standards
Continuously innovate to drive channel growth, ensuring alignment with our overarching business goals and catering to various customer segments
Identify and implement process improvements to increase speed to market, minimize manual effort, and enhance execution excellence
Define KPIs, leverage data insights, and collaborate with testing & targeting teams to refine segmentation, improve targeting, and optimize performance
Manage the channel budget and guide the team to ensure efficient and effective use of resources
Proactively partner with and influence internal teams and external vendors to drive alignment, gather insights, and ensure optimal campaign execution and innovation
Mentor and train team members on processes, technologies, and best practices, promoting a culture of excellence and continuous improvement
Additional tasks may be assigned as necessary
This role is based at our Corporate Office in Menomonee Falls, WI or New York Design Office. Youll work onsite from Monday through Thursday, with the option to work remotely on Fridays.
What Skills You Have
Required
Bachelors Degree in Business, Marketing, Computer Science, or a related field
5-7 years in marketing, focusing on email management, CRM strategies, and data-driven decision-making
Deep knowledge of email best practices, channel metrics, and emerging CRM technologies and trends
Proficiency with enterprise email service providers (e.g., Salesforce Marketing Cloud, Adobe Campaign) and advanced CRM strategies
Highly organized with strong attention to detail
Previous people management experience
Preferred
Masters in Marketing, Business Technology, or related field
Experience in an agency or branded environment, recognized expertise in email / CRM marketing
