What are the responsibilities and job description for the Email Marketing & CRM Manager position at Wantable?
Exempt/Salaried/On-site
Reports to: Director of E-Commerce, DTC Brands
The Email Marketing and CRM Manager will oversee the development and execution of customer-focused email and SMS marketing strategies that drive engagement, retention, and revenue growth for Wantable's private brands. This role requires hands-on expertise in Klaviyo and a strong understanding of customer data platforms (CDPs). You will collaborate closely with the creative team to design and build email templates, campaigns, automated flows, and report on performance.
As the Email Marketing and CRM Manager, you will be responsible for developing strategies to enhance the customer journey across email and SMS, leveraging customer insights and behavior data to create personalized experiences. You'll also play a key role in launching and managing a loyalty program, ensuring the integration of valuable customer data into email and CRM strategies.
Responsibilities:
Skills & Requirements:
Why Wantable?
We offer flexible schedules, paid parental leave (mothers AND fathers), and a private room for nursing mothers.
Even more exciting: paid vacation and seven paid holidays per year, plus a 50% discount on all merchandise. You'll be eligible for the discount on your first day.
Important, but maybe less thrilling: we have ample parking, we offer medical (traditional and high deductible), dental, and vision insurance, as well as a 401K (both pre-tax and Roth options).
Reports to: Director of E-Commerce, DTC Brands
The Email Marketing and CRM Manager will oversee the development and execution of customer-focused email and SMS marketing strategies that drive engagement, retention, and revenue growth for Wantable's private brands. This role requires hands-on expertise in Klaviyo and a strong understanding of customer data platforms (CDPs). You will collaborate closely with the creative team to design and build email templates, campaigns, automated flows, and report on performance.
As the Email Marketing and CRM Manager, you will be responsible for developing strategies to enhance the customer journey across email and SMS, leveraging customer insights and behavior data to create personalized experiences. You'll also play a key role in launching and managing a loyalty program, ensuring the integration of valuable customer data into email and CRM strategies.
Responsibilities:
- Build and execute email, SMS, and CRM campaigns, including creating templates, automations, and customer journeys
- Develop and implement a strategy for customer lifecycle management to drive engagement and retention
- Partner with the creative team to ensure visually compelling, on-brand email communications
- Lead the strategic planning and execution of the loyalty program, utilizing data to optimize campaigns
- Analyze campaign performance, providing actionable insights to drive continuous improvement
- Collaborate with cross-functional teams, including marketing, creative, and IT, to align on campaign execution
- Ensure proper segmentation, targeting, and personalization to enhance customer engagement across all email and SMS touchpoints
- Maintain knowledge of current email and SMS best practices, trends, and compliance regulations
- Manage the email and SMS calendar, ensuring timely delivery of campaigns
Skills & Requirements:
- 3-5 years of experience in email marketing, SMS marketing, or CRM roles
- Hands-on experience with Klaviyo is required
- Strong data analysis skills, with the ability to interpret and act on campaign performance data
- Experience with customer segmentation and journey mapping
- Proven ability to collaborate across departments to deliver cohesive marketing campaigns
- Excellent organizational skills and ability to manage multiple projects with tight deadlines
- Retail or e-commerce experience is a plus
- Knowledge of email marketing compliance regulations (e.g., CAN-SPAM, GDPR)
- Optional experience with Shopify to support e-commerce platforms
- Experience with design tools such as Photoshop and Canva is a plus for creating and optimizing visuals for campaigns
Why Wantable?
- Be part of a dynamic, fast-growing company that has innovation and creativity embedded in its DNA
- A chance to shape our customers' journey and leave a lasting impact on their self-confidence, one order at a time
- Join a collaborative environment where your ideas matter, your efforts are rewarded and you can see results in real time
We offer flexible schedules, paid parental leave (mothers AND fathers), and a private room for nursing mothers.
Even more exciting: paid vacation and seven paid holidays per year, plus a 50% discount on all merchandise. You'll be eligible for the discount on your first day.
Important, but maybe less thrilling: we have ample parking, we offer medical (traditional and high deductible), dental, and vision insurance, as well as a 401K (both pre-tax and Roth options).
