What are the responsibilities and job description for the Global - Adobe CMS and DAM - Digital Marketing Specialist position at Komatsu?
Komatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution channels, and a global service network, we tap into the power of data and technology to enhance safety and productivity while optimizing performance. Komatsu supports a myriad of markets, including housing, infrastructure, water, pipeline, minerals, automobile, aerospace, electronics and medical, through its many brands and subsidiaries, including TimberPro, Joy, P&H, Montabert, Modular Mining Systems, Hensley Industries, NTC, and Gigaphoton.
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Job Overview
Komatsu is embarking on a global initiative to transform our website experiences. This role will be responsible for driving and managing the re-platforming of Komatsu websites built on various content management systems to the Adobe Experience Manager platform. Delivering a consistent and world class online experience is a key outcome.
Primary responsibilities include executing the roadmap to re-build websites supporting customers in all regions. You will be working in close collaboration with the digital marketing teams in a dozen regions, IT teams and vendors to develop and execute website migrations. A foundational knowledge of business objectives, our digital channels and Adobe AEM Sites and DAM capabilities will be critical for facilitating the website re-build process and delivering a consistent online experience for customers in all markets.
- Manage and drive the migration of Komatsu websites onto Adobe AEM CMS and DAM
- Work closely with regional teams to understand the scope of their website functionality and requirements to develop a detailed website migration project plan, timeline and resource plan
- Organize and facilitate discussions between regional digital marketing, IT and vendors
- Serve as subject matter expert for leveraging Adobe AEM CMS and DAM
- Drive alignment on information and content architecture across websites, as well as the adoption of a common taxonomy and meta tag schema
- Guide integrations between Komatsu source systems needed to deliver the online experience
- Prepare material for regular reports outs covering strategy, roadmap, progress and performance against KPIs
- Capable of working flexible hours to host and attend meetings which accommodate European and Asia working hours
Key Job Responsibilities
Qualifications / Requirements
Additional Information
Komatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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