What are the responsibilities and job description for the Digital Marketing Manager position at Kondracki Group?
Position Summary
You will provide digital strategy and execution for all clients as well as Kondracki Group through social media, web sites, SEO / SEM and email marketing. Your primary goal is to increase both client and KG’s digital footprint, brand awareness and engagement in all things digital.
The right candidate is a creative, strategic thinker who can bring new ideas to the table. You must have extensive knowledge of HubSpot and have experience with updating web sites, adding pages / blogs, content forms, posting to social media, creating and managing e-blasts, performing analysis, and so on.
You will be asked to perform the following on a daily basis :
Work closely with account management and content teams on digital strategy
Report and analyze all client digital activities and make recommendations for improvement
Maintain a high level of knowledge of digital marketing best practices, reporting trends and new techniques to the team as available
This position works in our Hartland, WI office.
Responsibilities
Maintain client web sites in HubSpot including landing pages, blog posts, loading new content and coordinating new site development projects with external partners
Analyze web traffic and reporting via HubSpot and Google Analytics
SEO keyword / phrase research, review and recommendations including competitive analysis
On-going review, analysis and reporting of SEO activities and SERPs
Evaluate and recommend web engagement strategies and tactics
Maintain, optimize and update client social media profiles
Manage and execute client social media activities including building and executing posts, reporting and analysis, copywriting and asset creation as needed
Manage and execute client email blasts including list management, A / B testing, reporting and analysis, copywriting and asset creation as needed
Research, coordinate and execute SEM and paid social opportunities
Attend events such as HubSpot’s Inbound Conference, Experience Inbound (Milwaukee), AMA Milwaukee and Content Marketing Institute, amongst others
Attend various packaging trade shows as needed
Participate in client calls and meetings as needed
Requirements
5 years digital marketing experience in a B2B environment
Extensive knowledge of HubSpot is required
Excellent communication skills
Ability to handle multiple projects with attention to detail
Willingness to learn and take pride in your work
Excellent organizational skills with strong degree of self-direction and motivation
Creative thinker with strategic mindset and ability to generate new ideas, troubleshoot issues and solve problems
Experience with digital tools such as Google Analytics, SEM Rush or MOZ
Bachelor's degree in marketing, Communications or similar
Packaging or processing industry marketing experience is a BONUS
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