Position Summary
You will provide digital strategy and execution for all clients as well as Kondracki Group through social media, web sites, SEO / SEM and email marketing. Your primary goal is to increase both client and KG’s digital footprint, brand awareness and engagement in all things digital.
The right candidate is a creative, strategic thinker who can bring new ideas to the table. You must have extensive knowledge of HubSpot and have experience with updating web sites, adding pages / blogs, content forms, posting to social media, creating and managing e-blasts, performing analysis, and so on.
You will be asked to perform the following on a daily basis :
- Work closely with account management and content teams on digital strategy
- Report and analyze all client digital activities and make recommendations for improvement
- Maintain a high level of knowledge of digital marketing best practices, reporting trends and new techniques to the team as available
This position works in our Hartland, WI office.
Responsibilities
Maintain client web sites in HubSpot including landing pages, blog posts, loading new content and coordinating new site development projects with external partnersAnalyze web traffic and reporting via HubSpot and Google AnalyticsSEO keyword / phrase research, review and recommendations including competitive analysisOn-going review, analysis and reporting of SEO activities and SERPsEvaluate and recommend web engagement strategies and tacticsMaintain, optimize and update client social media profilesManage and execute client social media activities including building and executing posts, reporting and analysis, copywriting and asset creation as neededManage and execute client email blasts including list management, A / B testing, reporting and analysis, copywriting and asset creation as neededResearch, coordinate and execute SEM and paid social opportunitiesAttend events such as HubSpot’s Inbound Conference, Experience Inbound (Milwaukee), AMA Milwaukee and Content Marketing Institute, amongst othersAttend various packaging trade shows as neededParticipate in client calls and meetings as neededRequirements
5 years digital marketing experience in a B2B environmentExtensive knowledge of HubSpot is requiredExcellent communication skillsAbility to handle multiple projects with attention to detailWillingness to learn and take pride in your workExcellent organizational skills with strong degree of self-direction and motivationCreative thinker with strategic mindset and ability to generate new ideas, troubleshoot issues and solve problemsExperience with digital tools such as Google Analytics, SEM Rush or MOZBachelor's degree in marketing, Communications or similarPackaging or processing industry marketing experience is a BONUS
