What are the responsibilities and job description for the Creative Director position at Kratos Performance and Fitness?
About Us:
Kratos is a premier athletic performance and fitness gym dedicated to helping athletes and individuals maximize their potential. We are committed to providing world-class training, innovative programming, and top-tier coaching. As we expand, we are seeking a highly skilled Creative Director to elevate our brand, drive engagement, and lead our content and marketing initiatives.
Job Summary:
We are looking for a dynamic and innovative Creative Director to oversee all aspects of our digital presence and content creation. This role requires expertise in social media management, paid advertising (Facebook/Meta), WordPress website management, photography, video production, podcast creation, and graphic design. You will play a key role in shaping the brand’s identity, increasing visibility, and driving customer engagement through high-quality content and strategic marketing campaigns.
Key Responsibilities:
- Social Media Management: Develop, implement, and manage content strategies for Instagram, Facebook, TikTok, YouTube, and other platforms. Grow engagement and followers through compelling content.
- Paid Advertising: Create, run, and optimize Facebook/Meta ads to generate leads and drive sales. Analyze performance metrics and adjust strategies accordingly.
- Website Management: Maintain and update the WordPress website, ensuring smooth functionality, SEO optimization, and high-quality user experience.
- Photography & Video Production: Capture and edit high-quality photos and videos showcasing training sessions, client success stories, and brand content.
- Podcast Production: Oversee the Kratos podcast, handling recording, editing, and publishing. Develop content strategy and guest outreach.
- Graphic & Digital Design: Design visually appealing graphics for social media, website, email campaigns, and promotional materials. Proficiency in Canva, Adobe Creative Suite, or other design platforms is required.
- Brand Development: Ensure all creative content aligns with Kratos' brand voice and identity.
- Campaign Strategy: Develop and execute marketing campaigns to increase gym membership, promote programs, and boost supplement sales.
- Collaboration: Work closely with leadership, trainers, and staff to bring creative ideas to life.
Qualifications & Skills:
- Proven experience in social media marketing, content creation, and brand development.
- Expertise in Facebook Ads Manager, WordPress, Photoshop, Premiere Pro (or similar), Canva, and other graphic design tools.
- Strong photography and videography skills, with an understanding of storytelling and visual branding.
- Ability to analyze data and adjust strategies based on performance insights.
- Excellent communication and leadership skills, with experience managing creative projects.
- A passion for fitness, sports performance, and helping people achieve their goals.
Why Join Kratos?
- Be part of an ambitious, high-performance team dedicated to changing lives through fitness.
- Creative freedom to shape the brand and bring innovative ideas to life.
- Opportunities for growth and leadership within a fast-expanding company.
- Competitive salary, performance incentives, and access to world-class training resources.
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
Work Location: In person
Salary : $50,000 - $60,000
