CRM Associate

KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans. Since our launch in 2013, KREWE has grown into a dynamic and evolving brand known for its distinctive, handcrafted sun and optical frames. Designed in New Orleans and meticulously crafted with exceptional attention to detail, our eyewear reflects a commitment to quality and individuality.

Our presence spans brick-and-mortar boutiques, innovative mobile and tiny house concept stores, and a thriving e-commerce platform. You can also find KREWE at premier independent shops and major retailers across the country. Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style-conscious consumers and influential tastemakers.

As we continue to expand, we’re looking for passionate, driven, and innovative individuals to join our talented team. At KREWE our work is fun, intense, and fast-paced. We believe our people are our greatest asset and those that work at KREWE are high performing, passionate, and ambitious. People here work hard because they believe in our mission and the brand. At KREWE, you will be given the opportunity to own your role and truly make a difference, no matter your level. If this sounds like the right environment for you we invite you to apply below.

As our business grows, we are seeking a CRM Associate who will be responsible for developing Email & SMS campaigns that drive acquisition, retention, personalization, loyalty, and long-term relationships with eCommerce, Retail & Special Events KREWE customers. Reporting to the Senior Manager, E-commerce this person will play a crucial role in maintaining and optimizing our global CRM, ensuring effective communication to all D2C KREWE customers and subscribers.

This role is based in our New York Headquarters 5 days a week.

Key Responsibilities:

• Own Email & SMS/MMS campaign calendar planning & workflow for eComm, retail & special events
• Curate campaign context, content and call-to-actions by putting together briefs for the creative & copy teams to design into. Review these Email & SMS designs and provide teams with feedback based on best practices, engagement data and testing responses
• Responsible for compiling, scheduling & sending all campaigns, flows & transactional emails directly in Klaviyo and Attentive programs
• Administration over the KREWE CRM Systems, ensuring accurate and up-to-date customer database information that follows best practices for data entry, data quality, and data privacy
• Collaborate with performance marketing teams including eCommerce, Paid Media, Retail, & Events to develop CRM strategies that align with business goals per channel
• Monitor campaign, flow and transactional Email/SMS performance and use data-driven insights to optimize future campaigns
• Innovate, design, test and execute subscriber growth campaigns across all digital touch points (paid and unpaid) in order to drive a healthy acquisition strategy
• Ideate loyalty and retention touch-points and/or programs to enhance customer LTV for an omni-channel experience
• Create regular reports (weekly, monthly, annually) and dashboards to track KPIs related to engagement and conversion of all email & sms campaigns
  
  

Requirements:

• 3 years proven experience in CRM management, marketing automation, Email/SMS or a related role within a D2C omni-channel vertical
• Bachelor’s Degree in Marketing, Business or related field
• Candidate must have a proven track record in digital project management and ability to engage and manage needs from senior stakeholders
• Strong organization and presentation skills for briefing creative teams with a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders
• Proficiency in using CRM software (ideally Klaviyo) and other performance marketing automation tools
• Solid understanding and experience in personalization (CRM) and segmentation marketing
• Aptitude to thrive in a fast-paced and rapidly changing environment
• Excellent analytical skills with strong data-mining and in-depth database segmentation experience preferred
• Familiarity with data privacy regulations (ie GDPR, CAN-SPAM Act etc) and their implications for CRM activities
  
  

Benefits and Perks:

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, ad&d, supplemental voluntary coverage
• FSA Plan & HSA Program
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual
• KREWE employee frame discount (of course!)
  
  

Salary:

Up to $65,000 annually based on experience and qualifications.This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.

Diversity and Inclusion:

KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.

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