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Search Engine Optimization (SEO) Manager

Kroger
Cincinnati, OH Full Time
POSTED ON 4/12/2023 CLOSED ON 5/10/2023

What are the responsibilities and job description for the Search Engine Optimization (SEO) Manager position at Kroger?

Company Name: Kroger General Office
Position Type: Employee
FLSA Status: Exempt

 

 

Position Summary

The SEO Manager supports Kroger initiatives to maximize the company's placement in organic search engine results across all devices. This is achieved through on-page optimizations of category and specialty pages, link building and leading technical SEO enhancements with Site Experience, Kroger Technology and Product Management teams. Success is measured through KPIs such as page ranking, natural search engine visits and revenue. This role also works closely with the Kroger content team on the creation and optimization of content for our digital site experiences. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety.

Essential Job Functions

  • Develop/implement strategies to constantly improve SEO rankings based on analytics and insights
  • Lead the SEO strategy for the Kroger Company
  • Lead and partner with Site Experience and Product teams to ensure they plan and build for best in class SEO implementation
  • Manage concurrent projects, deliverables, timelines, and notifications for all SEO requests
  • Independently develop plan to grow organic search traffic, and associated revenue, to Kroger Company site experiences
  • Provide reporting and analytics reports on performance as well as uncovering potential issues
  • Be the SEO evangelist for Kroger
  • Train Product, Engineering, and other relevant teams on SEO best practices
  • Use lessons from individual products and markets to improve Kroger's overall SEO knowledge and strategy
  • Train and develop SEO team skills, encouraging learning and innovation
  • Travel to local campuses, such as the Landings, and to attend company meetings
  • Supervise and coach direct reports in the performance of their duties; complete performance reviews and provides feedback to direct reports
  • Must be able to perform the essential job functions of this position with or without reasonable accommodation
  • Minimum Position Qualifications

  • Bachelor's Degree in Marketing, Public Relations or related Communications field
  • 3 years of hands-on SEO experience
  • 2 years experience leading a team
  • Proven knowledge of various disciplines of SEO and ranking factors
  • Experience creating or optimizing digital content
  • Demonstrated ability to present actionable information to business stakeholders
  • Exceptional written and oral communication/presentation skills required
  • Ability to identify opportunities and act on them as required (self-starter)
  • Ability to prioritize projects with minimal supervision; must be impeccably organized
  • Expertise in Excel
  • Desired Previous Experience/Education

  • Web analytics software or similar web metrics tools (Omniture)
  • Familiarity with Google and Bing Webmaster Tools and Google Analytics. Adobe Analytics, BrightEdge and Conductor experience is a plus
  • Ability to create a compelling vision, demonstrate flexibility in approach, define/lead change, influence and motivate others to achieve desired results
  • Ability to build, actively develop, and effectively manage diverse teams
  •  

    Education Level: Bachelor's Required
    Required Travel: None
    Required Certifications/Licenses: None
    Position Type: Full-Time

    Regions: General Office- Cincinnati; Any

    States: Ohio; Alabama; Alaska; Arizona; Arkansas; California; Colorado; Connecticut; Delaware; Florida; Georgia; Idaho; Illinois; Indiana; Iowa; Kansas; Kentucky; Louisiana; Maine; Maryland; Massachusetts; Michigan; Minnesota; Mississippi; Missouri; Montana; Nebraska; Nevada; New Hampshire; New Jersey; New Mexico; New York; North Carolina; North Dakota; Oklahoma; Oregon; Pennsylvania; Rhode Island; South Carolina; South Dakota; Tennessee; Texas; Utah; Vermont; Virginia; Washington; West Virginia; Wisconsin; Wyoming
    Keywords:

     

    Jobs at Kroger: At Kroger, we hire people who have a passion for helping others and who want to build a relationship with our Customers. No matter what stage of your career, you can build your future at Kroger. We look for people who want more, aspire to be more and work hard to achieve their goals. Our focus on keeping the Customer first is what makes us successful. We offer many opportunities not only in our stores, but in Manufacturing, Logistics, Marketing, Finance, Human Resources, and many other fields.
     

    Company Overview: Kroger Family of Companies employs nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names.  At The Kroger Co., we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®.  We are committed to creating #ZeroHungerZeroWaste communities by 2025.  Careers with The Kroger Co. and our family of companies offer competitive wages, flexible schedules, benefits and room for advancement.

     

     Posting Notes:  OH || Cincinnati || 1014 Vine Street || 45202 || Kroger General Office || [[mfield2]] || Kroger Technology/Digital || Employee || Exempt || Full-Time || None 

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