What are the responsibilities and job description for the Channel Marketing Manager position at KUKA HOME North America?
Overview
The Channel Marketing Manager at KUKA HOME North America will develop and implement a comprehensive annual marketing plan for specific national retail accounts. In this role, the manager will leverage digital strategies to drive growth and oversee all marketing initiatives for these accounts to guarantee a seamless omni-channel experience. This person will manage the annual marketing budget and closely monitor the effectiveness of campaigns. The Channel Marketing Manager will also oversee private label brands and spearhead social media and influencer marketing efforts to enhance the brand's visibility and engagement.
This is a hybrid role and reports to the Director of Marketing.
Responsibilities Include, but not limited to :
National Retail Marketing Initiatives
- Develop and implement a comprehensive yearly national retail marketing and media plan.
- Oversee all marketing efforts to ensure a positive omnichannel experience.
- Manage the national retail marketing budget and ensure efficient allocation of resources.
- Lead digital strategy and execution, including SEM, SEO, influencer marketing, e-commerce platforms, brand websites, and social media.
- Direct the creation of content, imagery, packaging, POP, assembly instructions, presentations, etc.
- Ensure all assets align with customer requirements and brand standards.
Private Label Brand Management
Customer Engagement
Research & Reporting
Requirements