What are the responsibilities and job description for the Technical Marketing Strategist position at Kurt J Lesker Company?
Are you passionate about driving market penetration and creating impactful marketing strategies? We are seeking a dedicated Technical Marketing Strategist to join our dynamic team to develop and execute comprehensive marketing plans!
About us:
At the Kurt J. Lesker Company (KJLC), we are passionate about designing, manufacturing, and delivering scientific vacuum systems and components for the vacuum technology market. Our products have a wide range of applications, from semiconductors to space exploration, from automotive to solar, from medical devices to many other technologies that are transforming the world. We are a dynamic, growing international company with a strong team culture and a commitment to sustainability. We have been innovating and expanding for over 70 years, thanks to our long-term vision and our ability to invest in the future.
Position Summary:
The Technical Marketing Strategist drives market penetration through strategic marketing for Thin Film Process Equipment, Manufacturing, and Technical Products. This role involves collaborating with technical and commercial teams to leverage product capabilities, generating market awareness and leads.
Responsibilities:
Required
Kurt J Lesker Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. KJLC is committed to providing reasonable accommodations for persons with disabilities (unless doing so will result in undue hardship). If you need a reasonable accommodation for any part of the employment process, please send an e-mail to our human resources department at hr@lesker.com or call (412) 387-9200 to provide the nature of your request.
About us:
At the Kurt J. Lesker Company (KJLC), we are passionate about designing, manufacturing, and delivering scientific vacuum systems and components for the vacuum technology market. Our products have a wide range of applications, from semiconductors to space exploration, from automotive to solar, from medical devices to many other technologies that are transforming the world. We are a dynamic, growing international company with a strong team culture and a commitment to sustainability. We have been innovating and expanding for over 70 years, thanks to our long-term vision and our ability to invest in the future.
Position Summary:
The Technical Marketing Strategist drives market penetration through strategic marketing for Thin Film Process Equipment, Manufacturing, and Technical Products. This role involves collaborating with technical and commercial teams to leverage product capabilities, generating market awareness and leads.
Responsibilities:
- Develop and execute strategic marketing initiatives to promote the company's industry-leading solutions
- Collaborate with technical and commercial teams to identify key performance capabilities and market opportunities
- Create and manage marketing campaigns, while conducting market research and competitive analysis to shape strategies and product positioning
- Generate high-quality marketing content, including brochures, presentations, white papers, case studies, and especially video content
- Track and analyze marketing performance metrics to optimize campaigns and report on ROI
- Ensure brand consistency and alignment with marketing goals
- Support sales teams with technical marketing materials and training to enhance customer engagement and drive sales
- Support with coordinating trade show participation, conferences, and industry events to strengthen the brand's position
Required
- Bachelor’s degree in Marketing, Engineering or other science related field, with a strong interest in the other
- Ability to understand various technologies and their applications
- Excellent written and verbal communication skills, with the ability to translate technical concepts into compelling marketing messages
- Strong analytical skills and experience with data-driven marketing strategies
- Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.) is a plus.
- Creative flair and an eye for art, with experience in video content creation and editing.
- Proficiency in marketing automation tools and CRM systems
- Demonstrated ability to work collaboratively across teams and manage multiple projects simultaneously
- Experience in technical marketing, preferably within the semiconductor or process equipment industry
Kurt J Lesker Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. KJLC is committed to providing reasonable accommodations for persons with disabilities (unless doing so will result in undue hardship). If you need a reasonable accommodation for any part of the employment process, please send an e-mail to our human resources department at hr@lesker.com or call (412) 387-9200 to provide the nature of your request.
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