What are the responsibilities and job description for the Digital Marketing Specialist position at Kwik Trip?
Already a Kwik Trip Coworker? Follow this link to apply: myapps.kwiktrip.com
Location: Department 677
Shift: Daytime
Experience: 3-5 years
Pay Range: $20.55 to $29.82
Actual pay will be based on various factors, such as a candidate’s qualifications, skills, competencies, proficiency for the role, and internal equity. In addition to base pay, Kwik Trip gives 40% of pre-tax profits back to our coworkers with bonuses ranging from 8-12% of each coworker’s gross annual wage depending on company profitability and offers a comprehensive benefits package, including health insurance, 401k, paid time off, and more.
MARKETING
Digital Marketing Specialist - La Crosse, WI: Kwik Trip, Inc.’s Marketing department is seeking a full-time marketing specialist who will assist with monitoring and maintaining Kwik Trip’s paid media campaign development and activation across all social and search channels (Facebook, Instagram, TikTok, Snapchat, Pinterest, and Google Ads).
Primary job responsibilities:
- Develop and implement a comprehensive search and social marketing strategy, ensuring alignment with Kwik Trip's broader digital initiatives.
- Collaborate closely with internal stakeholders and departments to ensure that search and social media campaigns align seamlessly with company goals and branding objectives.
- Lead all aspects of search and social media planning, from content ideation and creation to performance tracking and detailed reporting.
- Continuously monitor and adapt to the latest trends, tools, and best practices to maintain a competitive edge in the digital space.
- Manage, allocate, and optimize a dedicated digital advertising budget to maximize reach, engagement, and ROI across platforms.
- Execute sophisticated ad campaigns on platforms like Facebook, Instagram, TikTok, Snapchat, Pinterest, and Google leveraging both native and third-party analytical tools for insights.
- Engage with the graphic design team to ensure the creation of consistent, engaging, and brand-aligned content for all social media channels.
- Compile, analyze, and present detailed search and social media performance reports to upper management, highlighting successes, trends, and areas for improvement.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 3-5 years of hands-on experience in social media or digital marketing.
- Knowledge of paid media platforms including Facebook, Instagram, Snapchat, TikTok, Pinterest, Google Search, YouTube, etc.
- Understanding of strategic marketing practices to align paid media strategy with greater marketing goals and initiatives.
- Knowledge of core reporting metrics for digital advertising including reach, impressions, CTR, conversions, etc.
- Demonstrated problem solving and project management skills to successfully manage multiple campaigns in a fast-paced work environment.
- In-depth knowledge in MS Office with specific strengths in Excel and PowerPoint to effectively develop presentations and reports.
- A strong attention to detail and excellent written communication skills.
- Ability to successfully manage multiple projects simultaneously while working well under deadlines.
- Analytical mindset and able to work within Excel spreadsheets quickly and accurately.
- Ability to work independently and with a team to complete tasks and projects.
- Ability to present and communicate results effectively to large groups and upper management.
- Ability to interpret complex data to evaluate campaign performance and make decisions and recommendations based on that data.
Work Schedule: This is a full-time position that offers 40 hours per week Monday through Friday. There may be occasions where work is optional outside of standard working hours, such as company trips, conferences, or company-sponsored events.
Kwik Trip, Inc. is a family-owned, Midwest company, in operation since 1965. We are dedicated to serving our guests and coworkers while treating everyone like family. Along with our award-winning culture, we are proud to be an Equal Opportunity Employer. Learn more about Kwik Trip and our culture.
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Salary : $21 - $30
