What are the responsibilities and job description for the Kyntronics is hiring: Manager, Digital Marketing *Remote in Solon position at Kyntronics?
The Marketing Manager is a hands-on role that is accountable for developing and implementing the company’s marketing strategy to generate leads and increase market awareness for our innovative actuation products. Create the strategy, implement, and measure results for digital marketing to generate leads and support our growth objectives including SEO, Paid Ads, YouTube, Linked In and others. Develop and implement the website strategy including updates, new content, videos, blogs and white papers. Creates monthly reports on key metrics that impact lead generation including analysis and recommendations for improvement. In conjunction with the sales team, manage the CRM for e-mail campaigns, vertical marketing and other targeted communications including messaging, copy development, graphics, results measurement and other content. Assist with developing our Sales Channel Partners to leverage our marketing activity and collaboration. Market research and development of highly targeted messaging to prospective target customers including identification of key contacts and decision makers. Create content for marketing communications including copy, videos and still images. Manage the marketing calendar. Exceptional project management and organizational skills and effectively managing multiple priorities through others and self-contributions. Makes fact-based decisions to drive results using data analysis with strong attention to detail. Achieves results by working with outside contractors as needed. Working knowledge of marketing automation tools and process. Lead generation quality and quantity.
- Minimum of 5 - 7 years of working experience in a Sales & Marketing position in a B2B environment involving marketing of technical products. Track record of achieving measurable marketing results. Extensive working experience with all aspects of digital marketing including current and emerging approaches, e-mail marketing campaigns, social media, creating marketing content, website design, photo editing, etc. Strong working knowledge and experience with Microsoft Office suite, SEM Rush, GA4, Ad Words, Constant Contact, Slack Social, Canva, social media (LinkedIn, etc.) Dental Insurance
- Short- Term & Long-Term Disability Insurance
- Flexible schedule Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions.
