Sales Manager Off-Premise

Sales Manager Off-Premise

Location: El Paso, Texas

Revision Date: February 2025

FLSA: Exempt

Company Overview:

L&F Distributors is committed to providing quality beverages and exceptional service. Our mission is to innovate while maintaining strong customer relationships through humble, aggressive, and honest business practices. We provide an extensive range of beverages and foster long-term partnerships with our clients, ensuring satisfaction across every platform.

General Description:

The Off-Premise Sales Manager will lead the execution of sales initiatives and internal/retailer programming, focusing on the training and development of the Off-Premise Team. This role will involve maintaining strong supplier relationships, guiding regional sales managers, and ensuring all objectives are aligned with L&F’s strategic goals. The successful candidate will possess strong leadership skills and a passion for developing teams that drive sales growth in a highly competitive market.

Duties & Responsibilities:

• Lead, motivate, and mentor the Off-Premise sales team to achieve sales targets and expand market share.
• Set challenging but attainable sales goals for the team to increase sales and drive customer engagement.
• Oversee the sale of all products in compliance with company policies and Texas Alcoholic Beverage Commission (T.A.B.C.) regulations.
  • Ensure regional teams and their teams adhere to TABC regulations, state laws, and L&F Distributors quality standards.
  • Hold the regional leaders accountable for compliance with operational procedures and out of code (OOC) related to product freshness and expiration.
  • Regularly audit the regionals’ team's performance to ensure all products are within code and meet legal and company standards.
• Manage and develop regional sales managers, ensuring their team members meet performance expectations.
• Utilize office productivity tools (Microsoft Word, Excel, Outlook) to track sales, market data, and industry trends for effective decision-making.
• Submit required sales and incentive reports in a timely manner; ensure all team members comply with reporting deadlines.
• Coach and provide constructive feedback to sales and delivery staff to improve performance, positioning them as industry experts.
• Maintain an expert understanding of products, market conditions, and competitors to drive sales strategies.
• Foster positive relationships with customers, suppliers, and internal teams to enhance the company's reputation and market presence.
• Communicate effectively to improve team performance and increase sales, ensuring alignment with company goals.
• Produce accurate reports and ensure timely submission to higher management.
• Perform other duties as assigned.

Minimum Education and Experience Requirements:

• 7 years of sales experience, with at least 2 years in a sales leadership role.
• Proven track record of sales success and customer satisfaction in a competitive market.
• Strong leadership skills with the ability to set clear expectations and help team members achieve success.
• In-depth knowledge of the beverage industry and L&F's brands and product offerings.
• Excellent communication, coaching, and people management skills.
• Ability to identify business opportunities and implement strategies to capitalize on them.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook) for data analysis and reporting.
• Valid Texas state driver’s license and a clean driving record.

Required Knowledge and Abilities:

• Comprehensive understanding of sales principles, negotiations, and market analysis.
• Demonstrated ability to manage and motivate a team to achieve and exceed sales targets.
• Strong problem-solving skills with the ability to make decisions that align with both short-term and long-term company objectives.
• Ability to adapt to changing market conditions and adjust sales strategies accordingly.

Physical Demands:

• Ability to sit for extended periods while working at a desk or in meetings.
• Occasional lifting of up to 50 pounds for product demonstrations or events.
• Travel may involve extended periods of driving or flying, as well as navigation in various retail environments.

Unavoidable Hazards (Work Environment)

Involves frequent/infrequent, occasional, and routine exposure to:

• Frequent exposure to retail and food service environments, which may include noise, temperature fluctuations, and crowded spaces.
• Potential exposure to promotional materials and product samples, requiring adherence to safety guidelines.
• Travel involves risks associated with driving and flying, including adverse weather conditions.
• Occasional exposure to warehouse settings, where moving equipment and inventory may pose safety risks.

Special Certifications and Licenses:

• Must possess and maintain a valid state Driver’s License with an acceptable driving record.
  • Must have a reliable personal vehicle for business-related travel. Mileage will be reimbursed through a third-party administrator (TPA).
• Must pass criminal background and drug screen checks.
• Preferred: Certified Beverage Professional (CBP), Certified Sales Professional (CSP), and food/beverage safety certification (e.g., ServSafe).

Reports to: Directly to General Manager.

L&F Distributors provides equal employment opportunities to applicants and employees without regard of race, color, religion, sex sexual orientation, gender identity, national origin, protected veteran status, or disability.

Work Authorization:
Must be authorized to work in the United States.