What are the responsibilities and job description for the Digital Merchandising Analyst Lead position at L.L?
About L.L
L.L is a company that fosters a culture of belonging and creates safe, inclusive spaces where everyone feels welcome. Our mission is to help people enjoy the outdoors by providing them with the right products and experiences.
Job Description
We are seeking a highly skilled Senior Digital Merchandising Analyst to join our dynamic Digital Merchandising team. As a key member of this team, you will be responsible for disseminating ecommerce product performance insights across the organization to inform and influence strategic decisions. You will gather and synthesize data-driven insights from multiple sources to analyze product performance in priority categories, identify trends, and provide actionable recommendations to enhance digital merchandising and product assortment strategies.
Responsibilities
* Own Ecommerce Product Performance Reporting and Insight Generation: Define ecommerce product selling KPIs and reporting standards in partnership with the Ecommerce Analytics team.* Stand up tools to enable in-season performance analysis and self-service for key partners.* Conduct post-season performance analysis, comparing performance to last year, previous periods, and other channels.* Understand digital marketing strategies to provide comprehensive insights.* Provide ecommerce product selling insights and recommendations into corporate planning processes, including product development, line assortment, and the commercial plan.* Support Mind-to-Marketing product creation process by providing insights to optimize assortment strategies.* Support commercial plan creation process by providing insights to define seasonal priority products.* Create seasonal performance recaps and special project postmortems to inform future season strategies.
Cross-Functional Collaboration and Ad Hoc Analysis
* Provide insights to Digital Merchandising Analysts and Digital Product Managers to inform ecommerce strategies and optimizations.* Conduct ad hoc analysis as needed to drive forward strategies from other groups.* Analyze variance between selling channel performance to optimize strategies.* Perform return rate analysis to identify areas for improvement.* Collaborate closely with Merchandising, Inventory, Site Analytics, Customer Analytics, Customer Insights, Retail, Wholesale, and Marketing Analysts to ensure cohesive strategies.
L.L is a company that fosters a culture of belonging and creates safe, inclusive spaces where everyone feels welcome. Our mission is to help people enjoy the outdoors by providing them with the right products and experiences.
Job Description
We are seeking a highly skilled Senior Digital Merchandising Analyst to join our dynamic Digital Merchandising team. As a key member of this team, you will be responsible for disseminating ecommerce product performance insights across the organization to inform and influence strategic decisions. You will gather and synthesize data-driven insights from multiple sources to analyze product performance in priority categories, identify trends, and provide actionable recommendations to enhance digital merchandising and product assortment strategies.
Responsibilities
* Own Ecommerce Product Performance Reporting and Insight Generation: Define ecommerce product selling KPIs and reporting standards in partnership with the Ecommerce Analytics team.* Stand up tools to enable in-season performance analysis and self-service for key partners.* Conduct post-season performance analysis, comparing performance to last year, previous periods, and other channels.* Understand digital marketing strategies to provide comprehensive insights.* Provide ecommerce product selling insights and recommendations into corporate planning processes, including product development, line assortment, and the commercial plan.* Support Mind-to-Marketing product creation process by providing insights to optimize assortment strategies.* Support commercial plan creation process by providing insights to define seasonal priority products.* Create seasonal performance recaps and special project postmortems to inform future season strategies.
Cross-Functional Collaboration and Ad Hoc Analysis
* Provide insights to Digital Merchandising Analysts and Digital Product Managers to inform ecommerce strategies and optimizations.* Conduct ad hoc analysis as needed to drive forward strategies from other groups.* Analyze variance between selling channel performance to optimize strategies.* Perform return rate analysis to identify areas for improvement.* Collaborate closely with Merchandising, Inventory, Site Analytics, Customer Analytics, Customer Insights, Retail, Wholesale, and Marketing Analysts to ensure cohesive strategies.
