What are the responsibilities and job description for the Senior Digital Merchandising Analyst, Product Selling position at L.L?
Job Summary
We are seeking a highly skilled and analytical Senior Digital Merchandising Analyst to join our dynamic Digital Merchandising team.
Responsibilities:
- Own Ecommerce Product Performance Reporting and Insight Generation: Define ecommerce product selling KPIs and reporting standards in partnership with the Ecommerce Analytics team.
- Stand up tools to enable in-season performance analysis and self-service for key partners.
- Conduct post-season performance analysis, comparing performance to last year, previous periods, and other channels.
- Understand digital marketing strategies to provide comprehensive insights.
- Provide ecommerce product selling insights and recommendations into corporate planning processes, including product development, line assortment, and the commercial plan.
- Support Mind-to-Marketing product creation process by providing insights to optimize assortment strategies.
- Support commercial plan creation process by providing insights to define seasonal priority products.
- Create seasonal performance recaps and special project postmortems to inform future season strategies.
- Cross-Functional Collaboration and Ad Hoc Analysis: Provide insights to Digital Merchandising Analysts and Digital Product Managers to inform ecommerce strategies and optimizations.
- Conduct ad hoc analysis as needed to drive forward strategies from other groups.
- Analyze variance between selling channel performance to optimize strategies.
- Perform return rate analysis to identify areas for improvement.
- Collaborate closely with Merchandising, Inventory, Site Analytics, Customer Analytics, Customer Insights, Retail, Wholesale, and Marketing Analysts to ensure cohesive strategies.
Requirements:
- Bachelor's degree required.
- 3 years of experience in Ecommerce or Merchandising Analytics or other related fields.
- Strong proficiency in SQL and comfort working with large data sets.
- Ability to analyze data and form a point of view based on insights.
- Excellent verbal and written communication skills and the ability to tell a story using data, simplify complexity, and articulate findings to influence and drive change.
- Comfort developing PowerPoint presentations for and speaking to senior-level audiences (up to the Executive level).
- Highly organized with strong attention to detail.
- A collaborative spirit with strong interpersonal skills and the ability to work cross-functionally with a wide range of people.
- Ability to organize and handle multiple workstreams, prioritize workload with shifting priorities, and act autonomously.
- Comfort with ambiguity and the ability to adjust to a quickly changing environment.
- Proactivity, curiosity, inquisitiveness, and a passion for ecommerce.
- Experience with or curiosity about leveraging Gen AI and AI-assisted data analysis to find efficiencies.
About Us
We believe the outdoors brings out the best in all of us. Our company is committed to fostering a culture of belonging and creating safe, inclusive spaces where everyone feels welcome—both here and outside.
If you care about the outdoors, joining our company makes a good thing even better, with programs and perks designed to support your health and financial goals.
