What are the responsibilities and job description for the Copywriter position at Lèlior Fragrance?
• SEO-Focused Blog Writing: Experience in writing blogs that are SEO-optimized for e-commerce stores, particularly in product categories and lifestyle topics.
• Shopify Experience: Familiarity with Shopify’s platform, how to integrate blogs into Shopify, and an understanding of how to optimize blog posts for user experience and conversions.
• Keyword Research & SEO Tools: Ability to conduct keyword research specific to your niche and integrate keywords naturally into blog content. Experience using SEO tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs is important.
• Content Strategy: Understanding how blog content can drive organic traffic and contribute to a sales funnel. Knowledge of content calendars and blog post structure to ensure consistency and optimal posting frequency.
• Conversion Optimization: Expertise in using blog content to drive sales, including understanding how to write compelling calls to action (CTAs), link to products effectively, and enhance the overall customer journey.
• Google SEO Policies: Awareness of Google’s most recent updates, especially on E-A-T, mobile-first indexing, and user intent.