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Senior Manager, Global Video Creative Lead, Redken DMI
New York, NY, New York
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Permanent
New York
New York, NY
Creative Design
Full - Time
22-Nov-2024
Who We Are :
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business : Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centr ic approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L’Oreal Technique and Pureology.
We are the internal creative team for L’Oreal USA’s American Brands of the Professional Products Division, including Redken, Matrix, Biolage, Pureology, Mizani, Pulp Riot and L’Oreal Technique.
We are seeking a dynamic and innovative Creative Manager with a specific expertise in video-led advertising campaigns. This role will act as the video-focused creative lead, concepting and directing video-led advertising campaigns. The ideal candidate will have previous in-house or agency experience, be highly social media savvy, and possess a strong understanding of what makes content impactful, interesting and entertaining for a target audience.
Key Responsibilities :
Lead the creative ideation, conceptualization, and direction of best-in-class video-led advertising campaigns.
Develop the core conceptual thread—the “big idea”—that ties the overarching campaign together across key consumer touchpoints.
Create upper funnel awareness assets and ensure the concept continues across mid and lower funnel assets.
Pitch and present ideas through verbal and storyboard presentations.
Collaborate with the Brand Creative Director, Art Director, Video Editor, and Project Manager to bring campaigns to life.
Manage and partner with a Video Editor, fostering a collaborative and creative work environment.
Stay current with the latest trends in culture, beauty, and fashion to inform and inspire creative work.
Required Skills and Experience :
8 years of experience in a creative advertising role, with a focus on video-led campaigns.
Strong writing skills and the ability to generate compelling creative ideas.
Thorough understanding of every step of the campaign creation process – from pre-pro to production to post.
Strong leadership skills to guide and inspire creative talent including writers, producers, directors, editors and motion designers.
Proficiency in utilizing key references and swipes to effectively communicate campaign ideas.
A deep curiosity and interest in the latest cultural trends, particularly in beauty and fashion.
Ability to pitch and convince others of ideas through compelling presentations.
Effective communication and collaboration skills to work with different departments and stakeholders.
Preferred Skills and Experience :
Resilience and the ability to handle feedback constructively.
Flexibility to adapt to changing circumstances and challenges during the production process.
Broad knowledge of pop culture and historically iconic video media moments to draw inspiration from.
A self-starter mentality, capable of taking a brief and running with it to bring your ideas to life.
Experience in the beauty, fashion and / or luxury space.
Strong narrative skills to craft compelling and emotionally engaging stories.
Work Environment :
Hybrid work model : 3 days in office, 2 days remote.
Occasional travel required for on-location shoots.
Company Culture and Values : We are part of the L’Oréal family, which emphasizes innovation, diversity, and sustainability. Our key values include :
Innovation and Creativity : Encouraging employees to think creatively and develop cutting-edge beauty products and solutions.
Diversity and Inclusion : Creating an inclusive environment where all employees feel respected and valued.
Sustainability : Committing to sustainable practices and promoting sustainable beauty.
Professional Development : Investing in the professional growth of our employees.
Entrepreneurial Spirit : Encouraging ownership of projects and entrepreneurial thinking.
Collaboration : Promoting teamwork and cross-functional partnerships.
Customer-Centric Approach : Prioritizing the needs of our customers and delivering high-quality products and services.
What’s In It For You :
Salary Range : $117,400 -$167,300
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Flexibility to travel and work on-location as needed
Salary : $117,400 - $167,300
