Director, Social Media, Owned - Lancôme

Job Title: Director – Social Media, Owned, Lancôme

Division: Luxury Division

Location: Hudson Yards, New York City

Reports To: AVP, Consumer Engagement, Lancôme

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Do:

• Social Media Strategy & Vision:
  • Develop and lead the brand's overall social media vision and strategy, aligning with business objectives and long-term brand goals.
  • Oversee the development and implementation of social media campaigns and initiatives.
  • Identify emerging trends and opportunities in the social media landscape.
  • Establish and communicate best practices for social media across the organization.
• Team Leadership & Development:
  • Lead and manage the social media team, providing guidance and mentorship.
  • Oversee the hiring, training, and development of team members.

• Foster a collaborative and high-performing team environment.

• Cross-Functional Collaboration & Influence:
  • Collaborate with senior leadership across various departments to integrate social media into broader business strategies.
  • Influence stakeholders and secure buy-in for social media initiatives.
  • Represent the brand and its social media presence at industry events.
• Performance Analysis & Strategic Insights:
  • Oversee the analysis of social media performance data, providing strategic insights and recommendations to senior leadership.
  • Develop and implement measurement frameworks to track the ROI of social media activities.
• Budget Planning & Resource Allocation:
  • Develop and manage the social media budget, ensuring resources are allocated strategically to achieve business objectives.
  • Oversee agency relationships and negotiate contracts.

What We Are Looking For:

Required Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• 8-10 years of experience in social media or influencer marketing.
• Proven track record of developing and leading successful social media strategies and teams.

• Deep understanding of social media platforms, emerging trends, and best practices.
• Experience managing budgets, and leading teams.
• Proficiency in Microsoft Office Suite, social media management platforms, and analytics tools.
• No Physical Requirements of the Role

Preferred Qualifications:

• Social Media Marketing or Influencer Marketing certifications.
• Excellent communication, project management, and time management skills.

Please note: This job description is a general outline and may be subject to change.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range [New York]: $138,500-$200,800 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)

• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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