Marketing Specialist

La Terra Fina is seeking a highly organized and detail-oriented Marketing Specialist to join our growing Marketing team. As a Marketing Specialist, you will be responsible for ensuring the on-time execution of creative campaigns, maintaining content accuracy on our websites, retailer websites, and social media pages. You will also play a key role in defining and building our Shopper Marketing programs.

Campaign Execution

• Focuses on the day-to-day execution of marketing campaigns across various channels (digital, social, email, in-store)
• Partner with creative agency to coordinate the execution of creative concepts
• Works with creative agency to achieve on-time delivery of promotional materials
• Ensures assigned projects meet established timelines and are in alignment with the established creative plan
• Conducts periodic reviews of LTF & retailer websites and updates information and art as required
• Support the associate brand manager to drive the content planning on social, newsletter & influencer & PR program
• Maintain brand consistency across all marketing channels, ensuring that all materials reflect the company s image
• Drive execution of recipe development and influencer partnerships

Retail & In-Store Marketing Support

• Coordinate with sales teams to develop and distribute promotional materials
• Assist in executing shopper marketing programs and ensuring product visibility in retail environments.
• Manage relationships with retail partners to support in-store marketing activities and events.
• Ensure retailer website are audited and updated regularly with enhanced content for digital shelf presence
• Maintain all documents with distribution and shopper marketing updates

Analysis and Competition Tracking

• Maintain and tracks metrics to analyze effectiveness of social media and influencer programs
• Partner with category management to maintain data to evaluate category, brand, competition, market performance
• Track the effectiveness of the in-store campaigns

Market Research

• Conduct market research to identify target audiences, competitive landscape, and emerging trends
• Analyze consumer behavior and preferences to inform campaign strategies

Collaboration & Cross-Functional Coordination

• Work closely with the product development and sales teams to ensure marketing timelines align with overall business
• Coordinate with external agencies, including advertising, PR, Social and market research firms, to execute comprehensive marketing campaigns

Event Planning & Execution

• Support the planning and execution of industry trade shows, product launches, and consumer events
• Coordinate logistics, marketing materials, and post-event analysis to measure success and inform future events

Serves as liaison between marketing and other departments

Acts as go-to person to provide information on various marketing activities

Assists where needed for information on products or provide status updates on launches

Physical Requirements

Frequently requires long period of sitting to perform the essential job duties

Must be able to bend, stoop, pull and lift up to 10 lbs

Close visual acuity to view a computer terminal, analyze reports, manage data and detail

Our company is seeking a highly motivated Marketing Specialist to join our team. The ideal candidate will have a BA in Marketing, Business, Communications or a related field, with a minimum of 2-3 years brand experience with a focus on campaign management, digital/social marketing, or related areas in CPG.

Requirements:

- BA in Marketing, Business, Communications or a related field is required

- Minimum of 2-3 years brand experience with a focus on campaign management, digital/social marketing, or related areas in CPG is required

- Proven initiative and self-starter approach

- Excellent communication skills are required, both internally and externally

- Excellent organization and time management skills

- Workable knowledge of Adobe Photoshop, IRI and other art/creative tools is preferred

We offer a competitive salary and benefits package, as well as opportunities for growth and advancement within the company. If you are a results-driven individual with a passion for marketing and a desire to succeed, we encourage you to apply for this exciting opportunity. This is a hybrid role located in Union City, CA.