What are the responsibilities and job description for the Digital Marketing Specialist position at Laborie Medical Technologies Corp?
We believe that great healthcare is an essential safeguard of human dignity.
At Laborie, we know the work we do matters – it’s what fuels our motivation and contributes to our success. If you’re ready to make a positive impact in the lives of patients across the globe, we’d like to meet you.
We support and empower our employees to grow their careers in an environment that encourages a sense of belonging and a connection to doing good. We’re not afraid to roll up our sleeves to make our goals a reality and work together to solve for our customers. We reward and recognize our employees based on our values of Aspire to Greatness, Respect All, Own It, Working Together, Persist with Passion.
Who We’re Looking For:
We seek a dynamic individual to join our team as a Digital Marketing Specialist. In this role, you will manage the digital promotion of Laborie’s products, events, and services through various digital channels, including social media, email campaigns, and the company website.
The ideal candidate should possess a comprehensive understanding of various social media platforms and expertise in optimizing content for maximum engagement. You will also have experience developing, implementing, and managing digital campaigns to enhance online presence and drive website traffic.
Your ability to build relationships, work cross-functionally, and demonstrate resilience and positivity when faced with shifting priorities will be essential in this role.
About the Role:
The Digital Marketing Specialist will create compelling content and track and analyze social and digital marketing campaigns to raise brand awareness and generate leads. Responsibilities will include:
Social Media & Digital Marketing Responsibilities
- Work independently and with business stakeholders to create engaging social and email marketing campaigns to generate leads
- Track, analyze, and report on social and digital campaign performance; utilize data to provide actionable insights to optimize marketing strategies and improve ROI
- Manage and optimize Laborie’s social media channels and requests
- Support the digital team with ongoing website updates and maintenance
General Responsibilities
- Write, edit, and proofread copy for promotional materials in digital campaigns
- Manage marketing processes and procedures for consistency and standardization, including regulatory, clinical, and legal compliance
- Stay updated on digital trends and emerging technologies
Minimum Qualifications:
- Bachelor's degree or equivalent experience in Marketing or related field
- 3-5 years of professional experience in digital marketing, social media content creation and strategy, and email campaigns
- Proficiency with tools such as Microsoft Suite, Canva, LinkedIn
- Highly organized and adaptable, with the ability to manage multiple projects simultaneously and meet deadlines
- Strong relationship management skills and ability to successfully partner with internal and external stakeholders
- Self-motivated, detail-oriented and works well independently and on a team
Preferred Qualifications:
- Proficiency with tools such as HubSpot, WordPress, and Google Analytics
- Experience in regulated life sciences or medical device technology industry is a plus
Why Laborie:
Our Mission every day is to operate as a world-class specialist medical company making and advancing technologies that preserve and restore human dignity. We do that today by helping people with pelvic and gastrointestinal conditions live normal lives, and by helping and babies have safe deliveries.
- Paid time off and paid volunteer time
- Medical, Dental, Vision and Flexible Spending Account
- Health Savings Account with Company Funded Contributions
- 401k Retirement Plan with Company Match
- Parental Leave and Adoption Services
- Health and Wellness Programs and Events
We are interested in a qualified candidate who is eligible to work in the United States. However, we will not be sponsoring work visas for this position, at this time.
Laborie provides equal employment opportunities and non-discrimination for all employees and qualified applicants without regard to a person’s race, color, gender, age, religion, national origin, ancestry, disability, veteran status, genetic information, sexual orientation, or any characteristic protected under applicable law. Laborie is committed to providing access and reasonable accommodation in our services, activities, education, and employment for individuals with disabilities.
