What are the responsibilities and job description for the Market Development Manager position at Laborie?
We believe that great healthcare is an essential safeguard of human dignity.
At Laborie, we know the work we do matters – it’s what fuels our motivation and contributes to our success. If you’re ready to make a positive impact in the lives of patients across the globe, we’d like to meet you.
We support and empower our employees to grow their careers in an environment that encourages a sense of belonging and a connection to doing good. We’re not afraid to roll up our sleeves to make our goals a reality and work together to solve for our customers. We reward and recognize our employees based on our values of Aspire to Greatness, Respect All, Own It, Working Together, Persist with Passion.
Who We’re Looking For
As a key member of the Optilume Marketing team, the Market Development Manager will support a positive customer experience by partnering with Urology practices to develop and execute on direct-to-patient programs to increase patient awareness and education of the Optilume procedure and accelerate the expansion of the market.
About The Role
Our Mission every day is to operate as a world-class specialist medical company making and advancing technologies that preserve and restore human dignity. We do that today by helping people with pelvic and gastrointestinal conditions live normal lives, and by helping mothers and babies have safe deliveries.
Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
At Laborie, we know the work we do matters – it’s what fuels our motivation and contributes to our success. If you’re ready to make a positive impact in the lives of patients across the globe, we’d like to meet you.
We support and empower our employees to grow their careers in an environment that encourages a sense of belonging and a connection to doing good. We’re not afraid to roll up our sleeves to make our goals a reality and work together to solve for our customers. We reward and recognize our employees based on our values of Aspire to Greatness, Respect All, Own It, Working Together, Persist with Passion.
Who We’re Looking For
As a key member of the Optilume Marketing team, the Market Development Manager will support a positive customer experience by partnering with Urology practices to develop and execute on direct-to-patient programs to increase patient awareness and education of the Optilume procedure and accelerate the expansion of the market.
About The Role
- Develop and execute on direct-to-patient programs to increase patient awareness and education of the Optilume procedure and accelerate the expansion of the market.
- Partner with Sales and Marketing teams to develop and execute programs to drive physician adoption and utilization, assume responsibility for driving Optilume procedure growth within the assigned market, and track the effectiveness of patient education programs.
- Analyze market data to strategically select markets for focus for co-marketing and align with local sales teams.
- Train customers on educating patients and positioning the Optilume procedure using available patient education tools and resources.
- Partner with Clinical Affairs and Marketing to develop physician and patient education materials. Support customers in planning educational programs and provide results and feedback to customers and sales partners.
- Bachelor’s degree in business, marketing, or related field.
- 10 years of marketing, market development, or medical device experience, or an advanced degree with a minimum of 5 years of relevant experience.
- Medical device, healthcare, or direct-to-customer marketing experience; ability to work across functions to align objectives, develop, and execute direct-to-patient campaigns.
- Experience creating market development strategies, demonstrated presentation/influencing skills, and ability to deliver results while working independently.
- Ability to travel up to 50%.
Our Mission every day is to operate as a world-class specialist medical company making and advancing technologies that preserve and restore human dignity. We do that today by helping people with pelvic and gastrointestinal conditions live normal lives, and by helping mothers and babies have safe deliveries.
- Paid time off and paid volunteer time
- Medical, Dental, Vision and Flexible Spending Account
- Health Savings Account with Company Funded Contributions
- 401k Retirement Plan with Company Match
- Parental Leave and Adoption Services
- Health and Wellness Programs and Events
Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
