Copy of Director of Marketing

LCO Financial Services (LCOFS) is a dynamic fintech lender offering a range of consumer financial products nationwide. Known for our high-growth portfolio and people-first approach, LCOFS is revolutionizing digital lending for underserved markets.

LCO Technology Group (LCOTG) is a cutting-edge technology company powering next-generation lending platforms. From proprietary LMS systems to advanced AI integrations, LCOTG is driving innovation for financial institutions and fintech organizations across North America. Together, we are transforming how financial services and technology intersect — and we’re looking for a Marketing Director to lead the charge in amplifying our brand, message, and market presence.

The Director of Marketing will serve as a strategic leader responsible for developing and executing integrated marketing strategies for both LCOFS and LCOTG. This dual-role executive will manage brand positioning, performance marketing, partner communications, product marketing, and digital engagement. You’ll work closely with executive leadership, business unit heads, and cross-functional teams to elevate both companies across all channels and markets.

• Develop and implement comprehensive marketing strategies for LCOFS (financial services) and LCOTG (technology).
• Define, refine, and differentiate brand identity, value propositions, and messaging across platforms.
• Oversee the creation of all marketing collateral, digital content, and customer engagement campaigns. Digital & Performance

Marketing

• Lead digital marketing efforts including SEO/SEM, social media, email, web analytics, and PPC.
• Partner with analytics and product teams to track KPIs, monitor ROI, and optimize campaign performance.
• Manage and enhance web presence and lead generation pipelines for both companies.

Hayward, WI | 54843 | 715-254-8901

Product & Platform Marketing

• Collaborate with product, underwriting, and sales teams to build go-to-market strategies for new tech products, financial offerings, and platform enhancements.
• Create effective marketing assets for new platform features (FireflA.I., LMS, Nibi Payment solutions, etc.).

Partnerships & Communication

• Develop and execute B2B and B2C partner marketing strategies.
• Support strategic partnership proposals, investor materials, and pitch decks (including co-branded initiatives like LCOTG–Enbridge).
• Manage internal and external communications, PR opportunities, and conference participation.

Leadership & Operations

• Build and manage a high-performing marketing team.
• Manage the marketing budget and agency/vendor relationships.
• Maintain consistency in brand messaging across all departments and initiatives.

Qualifications

• Bachelor’s degree in marketing, Communications, or related field; MBA preferred.
• 8 years of marketing leadership experience, ideally in both fintech and technology sectors.
• Proven success in scaling brand awareness and generating qualified leads.
• Strong understanding of digital marketing platforms, CRM systems, and analytics tools.
• Exceptional communication, leadership, and organizational skills.
• Experience working in a fast-paced, growth-focused environment.
• Passion for innovation, storytelling, and customer-centric marketing