Director of Marketing

Job Summary

The Director of Marketing will serve as a strategic leader responsible for developing and executing integrated marketing strategies for both LCOFS and LCOTG. This dual-role executive will manage brand positioning, performance marketing, partner communications, product marketing, and digital engagement. You’ll work closely with executive leadership, business unit heads, and cross-functional teams to elevate both companies across all channels and markets.

Key Responsibilities

Strategic Marketing & Branding

· Develop and implement comprehensive marketing strategies for LCOFS (financial services) and LCOTG (technology).

· Define, refine, and differentiate brand identity, value propositions, and messaging across platforms.

· Oversee the creation of all marketing collateral, digital content, and customer engagement campaigns.

Digital & Performance Marketing

· Lead digital marketing efforts including SEO/SEM, social media, email, web analytics, and PPC.

· Partner with analytics and product teams to track KPIs, monitor ROI, and optimize campaign performance.

· Manage and enhance web presence and lead generation pipelines for both companies.

Product & Platform Marketing

· Collaborate with product, underwriting, and sales teams to build go-to-market strategies for new tech products, financial offerings, and platform enhancements.

· Create effective marketing assets for new platform features (FireflA.I., LMS, Nibi Payment solutions, etc.).

Partnerships & Communication

· Develop and execute B2B and B2C partner marketing strategies.

· Support strategic partnership proposals, investor materials, and pitch decks.

· Manage internal and external communications, PR opportunities, and conference participation.

Leadership & Operations

· Build and manage a high-performing marketing team.

· Manage the marketing budget and agency/vendor relationships.

· Maintain consistency in brand messaging across all departments and initiatives.

Qualifications

· Bachelor’s degree in marketing, Communications, or related field; MBA preferred.

· 8 years of marketing leadership experience, ideally in both fintech and technology sectors.

· Proven success in scaling brand awareness and generating qualified leads.

· Strong understanding of digital marketing platforms, CRM systems, and analytics tools.

· Exceptional communication, leadership, and organizational skills.

· Experience working in a fast-paced, growth-focused environment.

· Passion for innovation, storytelling, and customer-centric marketing.

Job Type: Full-time

Pay: $75,536.00 - $86,624.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• No weekends

Application Question(s):

• Are you enrolled in a Federally recognized tribe?
• What is your Tribal affiliation?
• Do you have reliable transportation?

Work Location: In person

Salary : $75,536 - $86,624