Digital Marketing and Influencer Manager

Who we are 

At LactaLogics, we’re on a mission to give every baby access to human milk—because when infants receive the right nutrition, it changes everything. We’re a startup building something that has never been done before: a streamlined, scalable way to connect moms with excess breast milk to vulnerable infants who need it most. 

We’re launching a first-of-its-kind donor human milk product for hospital NICUs and families across the United States, with human milk-based fortifiers coming very soon. For those who want to join our team, we offer an opportunity to be part of something groundbreaking. 

If you’re looking for a job where you can clock in, post a few things on social media, and call it a day—this isn’t it. But if you want to build a brand from the ground up, create campaigns that matter, and be a driving force in a company making a real difference? Keep reading.

What you’ll do

1. Own our social media & content strategy

• Develop and execute digital marketing campaigns across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms
• Create scroll-stopping content—reels, posts, stories, and videos that connect with millennial and Gen Z moms, lactation consultants, and healthcare professionals
• Build and manage our content calendar, ensuring our messaging is consistent, impactful, and engaging
• Stay ahead of trends in the parenting, baby, and breastfeeding space—and use them to grow our reach

2. Influencer & ambassador partnerships

• Manage a community of influencers, donor moms, and brand advocates who share our mission
• Develop authentic relationships with content creators who can help tell the LactaLogics story in a meaningful way
• Oversee collaborations, contracts, content approvals, and performance tracking for influencer partnerships

3. Growth & analytics

• Own and report on key performance indicators (KPIs) across social media and influencer campaigns, including engagement rates, follower growth, website traffic, conversions, and ROI
• Experiment with new strategies—paid and organic—to expand our audience
• Test, learn, and iterate—if something isn’t working, you pivot fast

Who you are

• You live and breathe digital marketing. You’re obsessed with social trends, audience engagement, and creating content that resonates
• You genuinely care about infants and their families. Parents don’t plan on their baby being in the NICU, and moms who want to breastfeed don’t expect to face challenges. You understand that what we do isn’t just about marketing—it’s about supporting families during some of the most vulnerable moments of their lives
• You thrive in a fast-paced startup environment. Things move quickly here, and you’re ready to dive in and make things happen
• You’re creative and think outside the box. We don’t want to blend in—we want to stand out. Bold, fresh ideas are encouraged
• You’re data-driven. You don’t just post and hope for the best—you analyze, optimize, and improve
• You love to make lists, check things off your list, and get things done. You know that getting it done is better than making it perfect
• You have experience growing and managing influencer partnerships and know how to build authentic brand relationships

Why join us?

• Make an impact: Your work will directly contribute to getting human milk to the babies who need it most
• Unmatched career growth: As an early hire, you’ll play a key role in shaping our brand and digital presence
• Freedom to experiment: Have an idea? Test it. See results? Scale it. You’ll have ownership and autonomy
• A team that cares: We’re mission-driven, passionate, and all-in on changing infant nutrition for the better

Additional details

• Hybrid, with in-person content creation needed in Port St. Lucie, Florida. From Orlando down to Miami, we’re open to hiring someone who can make day trips to the home office as needed
• Tons of room for fast growth—this role will evolve quickly as we scale