What are the responsibilities and job description for the Head of Brand Social position at Ladder?
ROLE INTRO
Ladder is looking to hire a brilliant social strategist and a skillful content creator who can think big, act fast, and execute with excellence. You’re not here to churn out basic posts or hit a daily post quota; you’re here to make Ladder’s social presence a smash-follow.
We want our channels to turn heads, spark conversations, and stay on the cutting edge of culture. Your role: Amplify the Ladder experience by running our organic social strategy and Instagram channel, showcase why Ladder is the world’s best fitness app and bring real value to our community through smart education and bold entertainment.
Let’s be honest, anyone can do social media. We’re looking for a rare breed, the 1% of social marketers — someone who is intensely passionate about content strategy and creation, with a proven track record.
Website // App Store Listing // Instagram
WHAT YOU’LL DO
- Ideate and produce social content series that resonate with the Ladder user, through speaking videos, coach content and member UGC
- Collaborate with our creative team and coaches to craft campaigns that turn heads and generate buzz
- Optimize rollout strategies to maximize reach and impact—because every move counts
- Stay ahead of trends, content formats, and cultural shifts to keep Ladder leading the pack
- Track community sentiment and manage inbox communications with finesse
REPORTS TO
- VP, Brand & Creative
WHAT WE NEED
- Located in Austin, TX (up to $10k for relocation assistance)
- Legit, proven experience in a social media role with real results
- A deep understanding of social strategy across platforms (Instagram, TikTok, YouTube and X)
- A sharp understanding of cultural trends and the ever-evolving social media landscape
- Ability to shoot and edit high-quality, mobile content
- A hunger for outside-the-box, viral marketing that breaks through the noise
- Top-tier organizational skills and an eye for detail
- A genuine passion for fitness and hands-on experience with strength training
DETAILS & BENEFITS
- The best team in fitness
- Competitive pay, equity, and health insurance benefits (Health, Dental, Vision)
- New equipment including a laptop, monitor, and accessories/tools required for you to do your best work
- Beautiful office space, equipped with a professional content studio, which doubles as a high performance training facility (aka our private gym for use by our team and friends)
- Free Ladder membership, Ladder swag, etc.!
- Company-wide events and travel
- Unlimited PTO
WHY LADDER
- We’re building the world’s best fitness business. We are a small team of no-ego experts, that think in first-principles
- We don’t follow the lead of our competitors, we lead the industry with our innovation, and you’ll be a major part of shaping that innovation to keep Ladder at the forefront of fitness and culture!
- If you’re an A player, that brings your absolute best, that thrives taking big swings and executing at a high-level, this is the place for you
- This is not a role where you will be micromanaged - we expect you to be the best and have the freedom and resources to be creative and make great work!
RECENT RECOGNITION
- 2025 - Apple Editors' Choice Award
- 2025 - TikTok Innovator Award
- 2025 - Women's Health - Best Fitness App Overall
- 2025 - Wall Street Journal - Best Fitness App
- 2024 - Ladder Secures $105M for Strength Training App
- 2025 - How Ladder Nailed Product/Channel Fit on TikTok and Meta to Grow 2,000%
RECENT BRAND CAMPAIGNS
- Ladder Versus (Peloton) ***AdAge Campaigns to Know About***
- Quitter’s Day Fairy - Featuring Stavros ***AdAge Campaigns to Know About***
- Ladder Manifesto
- Process is the Point
- Phat Ass Pills
- You Don’t Need More
