Marketing/Clinical Community Liaison

Job Description

Job Description

Overview

Responsible for establishing and maintaining positive relationships with customers and referral sources and responding to customer requests and concerns. Evaluates for hospice appropriateness and facilitates the transition of care from a community facility to hospice care. Coordinates care with the community referral and hospice clinical team, including an admission nurse.

Responsibilities

• Participates in daily marketing operations implementation of marketing initiatives
• Adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials
• May assist in conducting market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections
• Employs marketing and promotional initiatives to achieve budgetary volume projections
• Establishes and maintains positive working relationships with current and potential referral and payer sources
• Builds and monitors community, customer, payer and patient perceptions of the hospice as a high-quality provider of services
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs
• Coordinates care, in the best interests of the potential client, from community care to hospice care
• Uses clinical skills to assess for appropriate clients that would meet the Medicare Hospice Guidelines for all levels of care, Routine Home Care, Respite, General Inpatient, and Continuous Care

Would communicate effectivity that assessment to the clinical team including the admission nurse

Qualifications