What are the responsibilities and job description for the Digital Marketing Manager position at Lakeside Book Company?
Dover Publications, a division of Lakeside Book Company, is an American book publisher that specializes in reissues of books that are out of print from their original publishers. Since our founding in 1941, we've built our reputation by offering remarkable products at amazing prices. We love scouring used bookstores for rare and used books that are in need of a refresh.
Location : Occasional Travel to the Garden City, NY locationHours : Monday- Friday (Standard hours)Salary : $90,000- $110,000 bonus eligible
Join Our Team as a Digital Marketing Manager!
Are you passionate about driving results through innovative digital strategies? Do you thrive in a fast-paced, creative environment? If so, we have a unique opportunity for you to join our team as a Digital Marketing Manager, where you can shape the future of our digital presence and work across multiple channels to amplify our brand, products, and messaging.
As our Digital Marketing Manager , you will play a key role in shaping the future of our digital presence, working across multiple channels to amplify our brand, products, and messaging. You'll have the opportunity to :
Drive Social Media Excellence : Lead the charge in managing our social media program, from content creation to paid advertising and in-depth reporting, ensuring our brand's voice shines across platforms.Support Growing Amazon Account Business : Help maximize sales across our titles, both frontlist and backlist, through active monitoring, reporting, and strategic action.Innovate for Our Direct-to-Consumer Website : Bring your strategic flair to develop and execute digital campaigns for Dover's website. You'll help us create compelling content that resonates with our audience and boosts engagement.Lead a Dynamic Content Team : Oversee our Metadata Specialist and work with other content producers to ensure we stay ahead of industry best practices for metadata and keywords to optimize and drive performance.Boost Visibility through SEO & SEM : Shape and execute our SEO and SEM strategies across platforms, ensuring we're ahead of the curve in search engine marketing.Create Stunning Content : Channel your creative energy to design eye-catching visuals, videos, and banners to support various digital initiatives, from Amazon listings to email marketing.Qualifications :
Bachelor's degree or equivalent work experience2-3 years of hands-on experience in digital marketing, social media, and driving sales directly to consumers and trade customersProficiency in creative tools like Canva, Photoshop, Illustrator, and Dreamweaver, plus a working knowledge of HTML and JavaScriptStrong background in SEO, SEM, and digital paid advertisingAnalytical mindset with exceptional problem-solving skillsLeadership experience, including hiring, training, and developing talentExcellent time management and project prioritization skillsBonus Points : Experience in book publishing!Why You'll Love Working with Us :
This is a role where creativity meets strategy! You'll collaborate with a passionate, close-knit team, pushing the boundaries of what's possible in digital marketing. We offer a dynamic environment where no two days are the same-your contributions will make a tangible impact.
What we offer you :
Paid time offMedical, dental, and vision benefits401k with company matchCareer growth opportunities
- This job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive. There may be additional duties and responsibilities assigned for this job at the company's discretion.
Dover Publishing is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected under federal, state or local law.
Salary : $90,000 - $110,000
