What are the responsibilities and job description for the Business Development BDR position at Lamar Advertising Company?
Account Executive Job Description
We are seeking a highly motivated and skilled Account Executive to join our sales team in Duncan, South Carolina. As an Account Executive, you will be responsible for meeting and exceeding sales objectives in your assigned territory by promoting and selling outdoor advertising to qualified advertisers.
Purpose of the Role
The purpose of the Sales Account Executive is to use professional sales techniques and develop long-term advertising relationships that grow Lamar advertising sales.
Why Work with Us?
Lamar Advertising has been named as a Best Company to Work For in U.S. News & World Reports annual ranking. We offer a comprehensive training program, competitive compensation package, and opportunities for advancement.
About the Role
As an Account Executive, you will:
- Meet and exceed sales targets and monitor personal sales data and reports
- Target businesses in the assigned area and visit each established Lamar client as well as competitor's clients in a specified time frame
- Exhibit working knowledge of local and national competition
- Cluster accounts to work them efficiently
- Identify potential growth areas and open new accounts
- Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research
- Develop their presentation skills by utilizing computer tools, and present to clients on a regular basis
- Develop new product knowledge and selling skills
- Actively participate in sales meetings, regional meetings, seminars, and trade shows
- Perform administrative duties, such as maintaining daily, weekly, and monthly sales plans a month in advance
What We Offer
We offer a competitive compensation package, including:
- A Monday-Friday, 8a - 5p schedule with paid holidays, with a combination of time spent in-office and selling in the field
- First-year earning potential of $50,000 - $70,000 including commissions, dependent on experience and selling ability
- No commission cap, so earning potential is unlimited as you grow your book of business
- Monthly auto and cell allowances for work-related expenses
Requirements
To be successful in this role, you will need:
- Comfort making cold calls over the phone and in-person
- Ability to make oral presentations and clearly articulate policies and procedures
- Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds
- Motivation to learn new technology and systems
- Ability to exhibit effective time management and self-organization
- Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers
- Ability to communicate professionally both verbally and in writing
- Ability to perform effectively under fluctuating workloads
- A knack for making connections and gaining the trust of others
- Ability to meet a sales quota and utilize general sales techniques
- Intrinsic self-motivation to overcome challenges and meet goals
- Resilience in response to rejection
Education and Experience
Preferred qualifications include:
- Current and Valid Drivers License required
- College Degree preferred
- Previous Outdoor Advertising sales experience preferred
- Proficiency in Microsoft Office Suite
- CRM experience preferred
