What are the responsibilities and job description for the National Advertising Campaign Specialist position at Lamar Advertising Company?

Our Lamar Corporate office in Baton Rouge, Louisiana (LA) is now hiring a National Advertising Campaign Specialist to oversee all post-buy aspects of a National Campaign and manage the execution of dynamic digital campaigns . This position also acts as a liaison between the National Sales team, national customers, IT, and local Lamar offices to troubleshoot and drive resolutions during the life cycle of the campaign.

The National Campaign Specialist is responsible for overseeing all post-buy aspects of a National Campaign including day-to-day communication of material delivery, installation updates, digital scheduling, and proof of performance delivery. The National Campaign Specialist also manages the execution of dynamic digital campaigns. The position ensures scheduling and campaign compliance and upholds digital scheduling best practices. The Campaign Specialist acts as a liaison between the National Sales team; national customers, IT, and local Lamar offices to troubleshoot and drive resolutions during the life cycle of the campaign.

Why Lamar?

Lamar Advertising has been named as a Best Company to Work For in U.S. News & World Reports annual ranking. Check out these videos to learn more about Lamar :

About Us

Our Relationships

Giving Back Program

What you can expect from us :

A Monday-Friday, 8 : 00 am-5 : 00 pm work schedule
A 4-6 week training period
An hourly range of $20.75 - $23 / hour , dependent on relevant experience and qualifications
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays, including President's Day and Juneteenth
A comprehensive training program
Career advancement opportunities
Ongoing professional development and internal leadership programs to maximize your career potential
Multiple medical plan options and health savings account
Hospital, Critical Illness, and Accident coverage
Short & long-term disability and paid parental leave
Employee Stock purchase plan
401k plan with company match
Wellness program incentives such as medical plan premium holidays and HSA contributions
Seasonal Corporate perks such as holiday parties, crawfish boils, and food trucks
A beautifully renovated office building with a modern design, a beverage refreshment station, a relaxing dining area, and an outdoor patio!

What we are looking for in YOU :

Strong written (Email) and verbal communication skills

Strong discernment and predictive problem-solving skills

High sense of urgency

Highly organized with a systematic approach to detail-oriented work

Works well under deadlines and pressure

Ability to identify, analyze, and discuss issues and ideas clearly and effectively with all levels of staff as well as customers and their production companies

Proficiency in Microsoft Office applications (Word, Excel, Google Sheets)

Ability to work independently and act on own initiative

Ability to learn and implement new computer applications quickly and effectively

Strong mediation skills

Critical and analytical thinking skills

Ability to prioritize tasks

Basic understanding of IT language and technical requirements

Customer Focused

Team Player

Education and Experience

HS Diploma or equivalent required

BA / BS Degree in a related field such as Business, Marketing or Communications preferred

Previous work experience in media preferred

3-5 years of related work experience is required

Or other equivalent combination of education and experience

Please note : Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.

Candidates with a disability in need of an accommodation to fulfill our application requirements should email recruiting@lamar.com .

A day in the life :

Provide accurate spec sheets for contracted locations and shipping address information to customers supplying their own production materials

Ensure posting instructions for national campaigns are provided in a timely manner by customers and are ready for distribution

Audit posting instructions and creative file images from the customer for accuracy; resolve creative file issues accordingly; directly with the customer or customers design agency

Distribute posting instructions and creative images to local sales offices for national campaigns

Track production materials, maintain tracking logs, and digital schedule organization best practices for each campaign

Execute a high volume of digital scheduling on a daily basis

Compile and distribute status update reports for customers on a daily basis

Troubleshoot and help solve production-related issues with external and internal customers and partners to ensure an on-time posting of national campaigns

Identifies digital technical issues resulting in a delivery compromise like board outages and determines technical, local market, and client implications; takes action accordingly

Anticipate problems, and communicate with customers, National Account Executives, Account Managers, and local Lamar offices

Responsible for managing digital goods or service solutions for Lamar's technical failures. Helps Sellers and customers with service solutions on preventable delivery failures as needed.

Responsible for iSpot order management from beginning to end :

Manage client expectations and establish delivery deadlines

Obtains assets directly from sellers, clients, or clients design agency

Works directly with iSpot team on order; mediates issues

Manage scheduling and quality assurance; troubleshoot accordingly

Delivers proof of execution.

Answers to clients on the sellers behalf should delivery failure occur

Know the proof of performance requirements for each national account under their responsibility

Audit incoming proof of performance information for completion and accuracy

Manage all aspects of both simple and complex proof of performance projects

Communicate effectively with all stakeholders for a project or task

Attend weekly team meetings to provide campaign updates and reports to key stakeholders (national sales team, NOC, iSpot Team)

Other tasks and responsibilities as assigned

Physical Demands and Work Environment

The primary work environment is an office.

The specific physical demands / requirements of the job include : lifting less than 25% of the time, reading, color distinction, acuity, sitting greater than 50% of the time, and talking.

The typical percentage of time spent traveling and spending nights away from home is less than 10%.

On-call shifts may be required.

Who we are :

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through :

Billboards

Interstate logos

Handpainted murals

Transportation and airports

The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

Lamar is an EOE / AA : Minorities / Females / Disabled / Protected Veterans or any other State or Federally protected characteristic

SMS Consent : By submitting this application, you are consenting to receive hiring-related text messages such as notifications for interviews or pre-hire assessment scheduling.

Disability Self-Identification : When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

California Resident Disclaimer : California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.

CorpID #EarlyTalent

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)

Salary : $21 - $23

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