What are the responsibilities and job description for the National Advertising Campaign Specialist position at Lamar Advertising?
Our Lamar Corporate office in Baton Rouge, Louisiana (LA) is now hiring a National Advertising Campaign Specialist to oversee all post-buy aspects of a National Campaign and manage the execution of dynamic digital campaigns . This position also acts as a liaison between the National Sales team, national customers, IT, and local Lamar offices to troubleshoot and drive resolutions during the life cycle of the campaign.The National Campaign Specialist is responsible for overseeing all post-buy aspects of a National Campaign including day-to-day communication of material delivery, installation updates, digital scheduling, and proof of performance delivery. The National Campaign Specialist also manages the execution of dynamic digital campaigns. The position ensures scheduling and campaign compliance and upholds digital scheduling best practices. The Campaign Specialist acts as a liaison between the National Sales team; national customers, IT, and local Lamar offices to troubleshoot and drive resolutions during the life cycle of the campaign.Why Lamar?Lamar Advertising has been named as a Best Company to Work For in U.S. News & World Reports annual ranking. Check out these videos to learn more about Lamar : About UsOur RelationshipsGiving Back ProgramWhat you can expect from us : A Monday-Friday, 8 : 00 am-5 : 00 pm work scheduleA 4-6 week training periodAn hourly range of $20.75 - $23 / hour , dependent on relevant experience and qualifications120 hours of paid time off (PTO) that increases with tenure12 paid company holidays, including President's Day and JuneteenthA comprehensive training programCareer advancement opportunitiesOngoing professional development and internal leadership programs to maximize your career potentialMultiple medical plan options and health savings accountHospital, Critical Illness, and Accident coverageShort & long-term disability and paid parental leaveEmployee Stock purchase plan401k plan with company matchWellness program incentives such as medical plan premium holidays and HSA contributionsSeasonal Corporate perks such as holiday parties, crawfish boils, and food trucksA beautifully renovated office building with a modern design, a beverage refreshment station, a relaxing dining area, and an outdoor patio!What we are looking for in YOU : Strong written (Email) and verbal communication skillsStrong discernment and predictive problem-solving skillsHigh sense of urgencyHighly organized with a systematic approach to detail-oriented workWorks well under deadlines and pressureAbility to identify, analyze, and discuss issues and ideas clearly and effectively with all levels of staff as well as customers and their production companiesProficiency in Microsoft Office applications (Word, Excel, Google Sheets)Ability to work independently and act on own initiativeAbility to learn and implement new computer applications quickly and effectivelyStrong mediation skillsCritical and analytical thinking skillsAbility to prioritize tasksBasic understanding of IT language and technical requirementsCustomer FocusedTeam PlayerEducation and ExperienceHS Diploma or equivalent requiredBA / BS Degree in a related field such as Business, Marketing or Communications preferredPrevious work experience in media preferred3-5 years of related work experience is requiredOr other equivalent combination of education and experiencePlease note : Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.Candidates with a disability in need of an accommodation to fulfill our application requirements should email recruiting@lamar.com .A day in the life : Provide accurate spec sheets for contracted locations and shipping address information to customers supplying their own production materialsEnsure posting instructions for national campaigns are provided in a timely manner by customers and are ready for distributionAudit posting instructions and creative file images from the customer for accuracy; resolve creative file issues accordingly; directly with the customer or customers design agencyDistribute posting instructions and creative images to local sales offices for national campaignsTrack production materials, maintain tracking logs, and digital schedule organization best practices for each campaignExecute a high volume of digital scheduling on a daily basisCompile and distribute status update reports for customers on a daily basisTroubleshoot and help solve production-related issues with external and internal customers and partners to ensure an on-time posting of national campaignsIdentifies digital technical issues resulting in a delivery compromise like board outages and determines technical, local market, and client implications; takes action accordinglyAnticipate problems, and communicate with customers, National Account Executives, Account Managers, and local Lamar officesResponsible for managing digital goods or service solutions for Lamar's technical failures. Helps Sellers and customers with service solutions on preventable delivery failures as needed.Responsible for iSpot order management from beginning to end : Manage client expectations and establish delivery deadlinesObtains assets directly from sellers, clients, or clients design agencyWorks directly with iSpot team on order; mediates issuesManage scheduling and quality assurance; troubleshoot accordinglyDelivers proof of execution.Answers to clients on the sellers behalf should delivery failure occurKnow the proof of performance requirements for each national account under their responsibilityAudit incoming proof of performance information for completion and accuracyManage all aspects of both simple and complex proof of performance projectsCommunicate effectively with all stakeholders for a project or taskAttend weekly team meetings to provide campaign updates and reports to key stakeholders (national sales team, NOC, iSpot Team)Other tasks and responsibilities as assignedPhysical Demands and Work EnvironmentThe primary work environment is an office.The specific physical demands / requirements of the job include : lifting less than 25% of the time, reading, color distinction, acuity, sitting greater than 50% of the time, and talking.The typical percentage of time spent traveling and spending nights away from home is less than 10%.On-call shifts may be required.Who we are : Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.We provide ad space through : BillboardsInterstate logosHandpainted muralsTransportation and airportsThe largest network of digital billboards in the United StatesWe live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.Lamar is an EOE / AA : Minorities / Females / Disabled / Protected Veterans or any other State or Federally protected characteristicSMS Consent : By submitting this application, you are consenting to receive hiring-related text messages such as notifications for interviews or pre-hire assessment scheduling.Disability Self-Identification : When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!California Resident Disclaimer : California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.#CorpID #EarlyTalentEqual Opportunity Employer / Protected Veterans / Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)
Salary : $21 - $23