What are the responsibilities and job description for the Business Development Representative position at Lamar Advertising?

Join Our Community-Driven Sales Team!

Are you passionate about building connections through advertising? If so, we want you on our sales team! We are looking for an enthusiastic Business Development Representative who understands the synergy between marketing and sales. Every sale excites you, whether it's significant or small. Our Lamar office is hiring a new Account Executive (salary commission) to create innovative outdoor advertising campaigns for brands around Princeton, West Virginia.

The primary goal of the Account Executive is to achieve and surpass sales objectives in your territory by promoting and selling outdoor advertising to qualified advertisers. You will utilize professional sales techniques to build long-term relationships that foster sales growth for Lamar advertising.

Why Choose Lamar?

Lamar Advertising has been recognized as one of the Best Companies to Work For by U.S. News & World Report. We are dedicated to providing a supportive work environment that emphasizes respect, trust, and empathy. Our casual dress code, flexible schedules, and bonus opportunities show our commitment to a positive workplace culture where employees can flourish.

What We Offer :

Monday-Friday schedule from 8 AM to 5 PM, with paid holidays and a mix of in-office and field work.
First-year earning potential of $40,000 - $65,000 , including commissions, based on experience and sales performance.
No commission cap—your earning potential is limitless as you expand your business portfolio!
Monthly allowances for auto and cell expenses incurred while performing work tasks.

What Can You Expect from Us?

Comprehensive 6-week training program, plus opportunities to participate in our corporate-hosted Lamar Sales School.

Multiple healthcare plan options and a health savings account.

Coverage for Hospital, Critical Illness, and Accidents.

Dental and vision insurance.

Short and long-term disability insurance and paid parental leave.

120 hours of paid time off (PTO) that increases with tenure, plus 12 paid company holidays.

401(k) plan with company matching.

Employee Stock Purchase plan.

Wellness program incentives, including medical plan premium holidays and HSA contributions.

Ongoing professional development and leadership programs to enhance your career.

Opportunities for advancement, as we aim to promote all Sales Managers from within!

What We're Looking for in You :

Comfort in making cold calls, both over the phone and in person.

Strong oral presentation skills and the ability to clearly explain policies and procedures.

Alignment with our values of inclusivity and effective communication with diverse individuals.

Motivation to learn new technologies and systems.

Effective time management and self-organization skills.

Willingness to immerse yourself in the outdoor advertising industry and advocate its benefits.

Professional communication skills, both verbal and written.

Ability to thrive under fluctuating workloads.

A talent for building connections and gaining trust quickly.

Commitment to meet sales quotas and apply general sales techniques.

Self-motivated to tackle challenges and achieve objectives.

Resilience in the face of rejection.

Education and Experience :

Current and valid Driver's License required.

College Degree preferred.

Previous experience in Outdoor Advertising sales preferred.

Proficiency in Microsoft Office Suite is essential.

Experience with CRM systems preferred.

Note : Upon application submission, you will complete a brief personality assessment that evaluates essential soft skills for success in this role. Please answer honestly; this is not a test, and failure to complete it may disqualify you from consideration.

A Day in the Life :

In this role, you will :

Meet and exceed sales targets while monitoring personal sales data and reports.

Target local businesses and maintain relationships with existing and competitor clients.

Demonstrate knowledge of the local and national advertising landscape.

Organize accounts for efficient management and tackle potential growth opportunities.

Utilize internal tools to locate prospects and follow up on leads, preparing proposals and research as needed.

Enhance your presentation skills using various computer tools during client meetings.

Stay updated on industry trends and continuously improve your product knowledge and selling skills.

Engage actively in sales meetings, seminars, and trade shows.

Manage administrative duties, ensuring a well-maintained record of clients and sales activities.

Physical Demands and Work Environment :

The role combines an office setting and field work for sales calls and account servicing.

You may need to perform light lifting and maintain specific visual acuity for tasks.

Overnight travel is infrequent, requiring less than 10% of your time.

About Us :

Founded in 1902, Lamar Advertising Company is a leading outdoor advertising provider with over 351,000 displays across the U.S. and Canada. Our mission is to help businesses reach diverse audiences through various advertising means, including billboards, interstate logos, murals, transportation venues, and a robust digital billboard network.

We uphold the Golden Rule and operate with integrity and transparency. While we are a large organization, our offices maintain a familial atmosphere where employees feel connected. Additionally, we are committed to sustainable practices, working diligently to minimize our environmental impact.

Lamar is an Equal Opportunity Employer committed to diversity and inclusion. All qualified applicants will receive consideration without regard to any protected characteristic.

By submitting your application, you consent to receive hiring-related notifications via text.

Salary : $40,000 - $65,000

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