What are the responsibilities and job description for the Associate Director, Paid Social position at Lamark?
Lamark Media (“Lamark”) is an innovative digital marketing firm driven by a commitment to delivering exceptional results for our clients. Our approach is grounded in creating custom omni-channel strategies that maximize performance and drive measurable success.
At Lamark, our mission is to generate unparalleled value for our clients through strategic digital marketing initiatives. We strive to exceed expectations and foster success through collaborative partnerships.
Job Summary: We are seeking a highly skilled and experienced Associate Director in Paid Social to lead our dynamic team in managing and scaling our paid social media campaigns. The ideal candidate will have a deep understanding of social media advertising, with a proven track record of driving significant ROI through innovative paid social strategies.
Key Responsibilities:
Develop and execute comprehensive paid social media strategies that align with the company's goals and objectives.
Lead a team of paid social specialists, ensuring high-quality campaign management and execution.
Assist clients with diversifying media buys above and beyond Meta by educating them about benefits of buying on platforms like Reddit and TikTok.
Oversee budget allocation and spend across various social media platforms, optimizing for performance and efficiency.
Drive creative strategy conversation with both internal and client teams to develop the art of storytelling for brands.
Collaborate with cross-functional teams, including creative, content, and analytics, to ensure cohesive campaign execution.
Maintain up-to-date knowledge of industry trends and advancements in social media advertising technologies and platforms.
Foster a culture of innovation and experimentation within the paid social team.
Minimum Qualifications:
7 years of experience in paid social media advertising, with a focus on platforms such as Facebook, Instagram, TikTok, Pinterest, Reddit, LinkedIn, and Snapchat.
At least 5 years of experience with e-commerce and shoppable media buys.
At least 2 years of experience in a management role with direct reports.
Strong understanding of social media platforms' native analytics and third-party reporting tools.
Proven ability to develop strategies for both paid and creative that meet or exceed business objectives.
Excellent analytical, organizational, and project management skills.
Strong leadership qualities with the ability to mentor and develop a team.
Excellent verbal and written communication skills.
Perks And Benefits
Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States' Veterans and persons with disabilities to apply for positions for which they are qualified.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
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At Lamark, our mission is to generate unparalleled value for our clients through strategic digital marketing initiatives. We strive to exceed expectations and foster success through collaborative partnerships.
Job Summary: We are seeking a highly skilled and experienced Associate Director in Paid Social to lead our dynamic team in managing and scaling our paid social media campaigns. The ideal candidate will have a deep understanding of social media advertising, with a proven track record of driving significant ROI through innovative paid social strategies.
Key Responsibilities:
Develop and execute comprehensive paid social media strategies that align with the company's goals and objectives.
Lead a team of paid social specialists, ensuring high-quality campaign management and execution.
Assist clients with diversifying media buys above and beyond Meta by educating them about benefits of buying on platforms like Reddit and TikTok.
Oversee budget allocation and spend across various social media platforms, optimizing for performance and efficiency.
Drive creative strategy conversation with both internal and client teams to develop the art of storytelling for brands.
Collaborate with cross-functional teams, including creative, content, and analytics, to ensure cohesive campaign execution.
Maintain up-to-date knowledge of industry trends and advancements in social media advertising technologies and platforms.
Foster a culture of innovation and experimentation within the paid social team.
Minimum Qualifications:
7 years of experience in paid social media advertising, with a focus on platforms such as Facebook, Instagram, TikTok, Pinterest, Reddit, LinkedIn, and Snapchat.
At least 5 years of experience with e-commerce and shoppable media buys.
At least 2 years of experience in a management role with direct reports.
Strong understanding of social media platforms' native analytics and third-party reporting tools.
Proven ability to develop strategies for both paid and creative that meet or exceed business objectives.
Excellent analytical, organizational, and project management skills.
Strong leadership qualities with the ability to mentor and develop a team.
Excellent verbal and written communication skills.
Perks And Benefits
- Incredible company culture - we are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
- Diverse and forward-thinking environment
- Great career growth opportunity—you’ll have direct access to agency leadership
- Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
- 401(k) with employer matching
- EAP and many other supplemental benefits
- Training and development opportunities
Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States' Veterans and persons with disabilities to apply for positions for which they are qualified.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
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