What are the responsibilities and job description for the Digital Media Planner position at LanceSoft?
Job Description
Position Summary
The Planner will report to the Sr. Director, Digital Media to provide campaign management support. The Planner will be directly involved in the full advertising cycle across all Client programs : campaign brief, media planning, execution, optimization, reporting and analysis. Campaign channels may include display, 3rd party email, social media, and content marketing.
Develop and Execute Digital Media Campaigns
Assist in researching and assessing options for media plans based on the objectives
Develop and edit content
Gather ad specifications, collect creative assets, release assets to partners / vendors
Develop and execute AB tests and perform QA on ad creative to ensure specifications are met
Interact with internal and external partners to evaluate, implement, and maintain a media plan
Resolve technical and performance issues
Lead day-to-day campaign executions
Optimize campaign performance based on KPIs
Participate in ad hoc projects to help grow Client's digital efforts
Report and analyze campaign performance
Collect data need for post campaign reports and develop readouts for campaign owners including samples, highlights and recommendations
Resolve any tracking and reporting discrepancies with analytics tools and / or partners / vendors
Analyze data, thinking creatively and designing innovative strategies to make sure campaigns effectively reach their target audience
Provide operational support
Vendor management
Process new contract and revisions into management system
Maintain / Create / Update monthly campaign schedules and ensure projects and campaigns stay on track
Minimum Qualifications
2-3 years digital media operations experience
Ad Agency experience preferred
Experience executing ads on SM channels such as Meta, Tik Tok, Google
Exceptional attention to detail and follow through
Excellent analytical and problem-solving skills
Creative and copy writing skills (samples will be required during the interview process)
Understanding of rich media, dynamic creative, mobile and video ads units
Fluency with MS Office (Excel, PowerPoint, Word, Outlook)
Adobe Analytics Suite or Google Analytics required
Omni-cloud marketing platform such as Salesforce preferred
