What are the responsibilities and job description for the Strategic Shopper Marketing Lead position at Land O'Frost?
Key Responsibilities
- Budget Management: Oversee the total Shopper Marketing budget, inclusive of all customers. Recommend budgets and tactics that align with brand and sales objectives.
- Program Development: Lead the strategic development, execution, and reporting of all Omni Shopper Marketing plans for assigned customers.
- Creative Asset Development: Partner with retailers, brokers, and agencies to develop all creative assets used in Shopper Marketing programs.
- Partnership Program Development: Develop and execute partnership programs, including vendor management.
- Analytics and Reporting: Lead Omni Channel analytics, reporting, and measurement to ensure programs deliver against key KPIs.
