Digital Merchandising Specialist

About Us

KnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America – Ann Taylor, LOFT, Lane Bryant, and Talbots. Individually, our brands are unique and strong. Together, we are powerful.

Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.

Our founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes, shapes, and people. If you believe in the power of clothes to create confidence and empower self-expression, you'll be at home here.

About The Role

Execute the digital merchandising strategy for all business areas and functional areas of the website. Identify opportunities and recommend new concepts to drive sales and improve our customer's digital experience. The role will also serve as the point of contact between merchandising, site operations, and marketing.

The impact you can have

• Communicate and execute digital merchandising strategy responsible for the integration and merchandising of key product areas throughout the website to drive conversion
• Actively analyze the business to provide significant insights into performance - assessing category, customer, and shopping behavior through the digital channel
• Work closely with Digital Merchandising Team to execute site merchandising strategies to drive channel sales including homepage, featured experiences, and navigation
• Partner with Digital Merchandising/cross-functional team to provide CTAs for marketing and validation of emails/site assets
• Run & analyze product reporting weekly/monthly; analyzing site metrics and product sales
• Responsible for curated product in pertinent fashion folders - set up, sequencing, and maintenance - partner with Merchandising teams to execute curation and product optimization
• Understand the competition by conducting competitive benchmarking to enhance site experience
• Flexible to work during off-business hours to support business needs (floorset set-up, promotional changes, etc.)

You’ll bring to the role

• A strong product story-teller with passion to bring product to life online
• Balance of creativity and conceptual thinking with analytical and project management skills
• 3 years of merchandising and/or buying experience.
• Salesforce experience a plus
• Business acumen to drive results with strong understanding of digital metrics
• Ability to thrive in a fast-paced environment and meet tight deadlines; can multitask and prioritize efficiently
• Positive attitude and passionate about process improvement
• Strong understanding of website merchandising, user experience, and eCommerce best practices

Benefits At KnitWell Group

• Merchandise discount at our brands: 50% off regular-priced merchandise at Ann Taylor, LOFT, & Lane Bryant (in store and online)
• Support for your individual development plus career mobility within our family of brands
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities*
• Medical, dental, vision insurance & 401(K) retirement*
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays*
• Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

This position works in a hybrid model, with three days per week worked in the New Albany, OH location and two days per week worked remotely.

Location:

LB OH Corp Office-LaneBryant-New Albany, OH 43054

Position Type

Regular/Full time

Equal Employment Opportunity

The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.