Demo

Director, Ecommerce Merchandising Operations

Lane Bryant
Albany, OH Full Time
POSTED ON 4/1/2025
AVAILABLE BEFORE 4/30/2025

**Must live in the New Albany/Columbus OH area, this is a hybrid in-office role**


About The Role

The Director of Ecommerce Merchandising Operations is a key leader in the ecommerce org. This role reports into the VP of eCommerce. This role is responsible for driving the customer experience through brand expression, product positioning and aligned marketing priorities while optimizing operational excellence across tools and teams. The position requires strength in merchandising, analytics, strategic thinking, technical thought leadership and ability to work well cross-functionally to ultimately drive site engagement resulting in conversion gains and revenue growth.


The impact you can have

Digital Merchandising

Drive Topline Ecommerce Business Goals.

  • Understand and articulate a high level of business acumen to drive daily/weekly product and experience decisions.
  • Translate category priorities digitally and respond to product trends in season.
  • Leverage site and marketing channel analytics to improve customer experience and drive stronger conversion.
  • Respond quickly to business needs and promotional changes as they arise.

Curate the Customer Journey.

  • Direct the execution of the customer journey from high level inception to live on-site experience.
  • Ensure a cohesive customer experience within product messaging from offsite marketing to onsite shopping experience.
  • Be the digital customer advocate in meetings, ensure that the brand is making decisions that support her based on insights derived from quantitative and qualitative data points.

Establish and Drive Digital Merchandising POV.

  • Lead brand moment kick off each month with CFT and digital merchandising team. Communicate the merchandising, customer, and branding priorities.
  • Drive cross functional partnership and alignment thru weekly working sessions and status checks, ensuring all business objectives are achieved. Engage in conflict resolution and peer negotiation to ensure that digital process stays on track.
  • Present weekly digital merchandising strategy and expression to leadership. Need to manage up and influence VP and SVP levels regularly.
  • Approve final version of creative prior to release on the site.
  • Leverage competition for inspiration and innovation around digital content and site functionality.


Day-To-Day Site Operations

Optimize process & operations across all digital touchpoints.

  • Lead the conversation on process & operational optimization.
  • Establish clear standard operating procedures for regular occurring tasks across the ecommerce organization.
  • Develop tools for managing workload and optimizing workflow.
  • Regularly monitor the team’s workflow to identify inefficiencies & points of friction.
  • Work cross-functionally to establish processes and build efficiencies.

Expressing the voice of site tools & functionality across the organization.

  • Product owner of core site functionality & project management.
  • Subject matter expert of all things within their domain.
  • Be present when discussing the future state of site features & functionality.
  • Primary ecomm point of contact for site issues.
  • Manage upwards and laterally amongst peers as the subject matter expert.
  • Communicate broadly with Lane Bryant & Knitwell leadership as needed when major site incidents and updates occur or are planned.


Leading, Coaching and Developing a Team

Lead and develop a cross-functional, multi-disciplined team.

  • Coach & mentor teams driving personal growth, engagement and dedication to the brand.
  • Lead with an innovation and growth mindset.
  • Prioritize workload based on the needs of the business.
  • Manage change as a positive, with the ability to lead team to be simultaneously adaptive and focused.
  • Influence partners towards common goals and successful outcomes.


You’ll bring to the role

  • 7-10 years of ecommerce/online merchandising experience required
  • Creative thinker with the ability to create strong, compelling merchandising experiences with a brand-appropriate lens
  • Excellent communication and conflict resolution skills to drive a productive cross functional relationship
  • Ability to manage effectively under pressure and hit deadlines in a fast-paced environment
  • Strong analytical skills to leverage data and draw action-oriented conclusions
  • Self-starter, entrepreneurial spirit to innovate and drive the digital experience forward
  • SalesForce or similar web management tools experience a plus


Benefits

  • You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
  • Support for your individual development plus opportunities for career mobility within our family of brands.
  • A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*
  • Medical, dental, vision insurance & 401(K)*
  • Employee Assistance Program (EAP)
  • Time off – paid time off & holidays*
  • Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.



Position Type

Regular/Full time

Equal Employment Opportunity

The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.

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