What are the responsibilities and job description for the Email Development Specialist position at Lane Bryant?
About Us
Our founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes, shapes, and people. If you believe in the power of clothes to create confidence and empower self-expression, you'll be at home here.
Our founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes, shapes, and people. If you believe in the power of clothes to create confidence and empower self-expression, you'll be at home here.
About The Role
We are seeking a self-starter, detail-oriented and proactive Email Development Specialist to support our email marketing initiatives. In this role, you will assist the Senior Web Developer in creating promotional and transactional emails in Bluecore, ensuring high-quality execution and adherence to best practices. You will help gather assets, prepare creative request forms (CRFs), perform quality assurance, and help with email analytics.
The impact you can have
Location:
LB OH Corp Office-LaneBryant-New Albany, OH 43054
Position Type
Regular/Full time
Equal Employment Opportunity
The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.
Our founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes, shapes, and people. If you believe in the power of clothes to create confidence and empower self-expression, you'll be at home here.
Our founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes, shapes, and people. If you believe in the power of clothes to create confidence and empower self-expression, you'll be at home here.
About The Role
We are seeking a self-starter, detail-oriented and proactive Email Development Specialist to support our email marketing initiatives. In this role, you will assist the Senior Web Developer in creating promotional and transactional emails in Bluecore, ensuring high-quality execution and adherence to best practices. You will help gather assets, prepare creative request forms (CRFs), perform quality assurance, and help with email analytics.
The impact you can have
- Assist the Senior Web Developer in developing promotional and transactional emails in Bluecore.
- Gather and organize assets required for email development.
- Help create and maintain CRFs to streamline workflow.
- Use segmentation and personalization to target different audiences effectively
- Support email performance tracking and analytics to improve effectiveness.
- Slice and optimize images for use in emails.
- Conduct thorough QA testing to ensure email accuracy across devices and email clients.
- Stay updated on email best practices to enhance deliverability and engagement.
- Collaborate with content and design teams.
- Basic knowledge of HTML and CSS for email development.
- Experience with Adobe Creative Suite (Photoshop, Illustrator, etc.).
- Familiarity with Bluecore (a plus).
- Understanding of email best practices, including mobile responsiveness and accessibility.
- Self-starter and strong attention to detail and ability to manage multiple tasks efficiently.
- Proficiency with Email Marketing Platforms (Bluecore, Mailchimp, etc.)
- Analytical mindset with the ability to interpret email performance metrics.
- Merchandise discount at our brands: 50% off regular-priced merchandise at Ann Taylor, LOFT, & Lane Bryant (in store and online)
- Support for your individual development plus career mobility within our family of brands
- A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities*
- Medical, dental, vision insurance & 401(K) retirement*
- Employee Assistance Program (EAP)
- Time off – paid time off & holidays*
- Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.
Location:
LB OH Corp Office-LaneBryant-New Albany, OH 43054
Position Type
Regular/Full time
Equal Employment Opportunity
The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.
