What are the responsibilities and job description for the Marketing Director position at LAPIS?
Position Summary
The Marketing Director will be responsible for all aspects of marketing including but not limited to traditional marketing, digital marketing, database management, events, and public relations. Responsible for timely submission of the annual and monthly marketing budget for CEO approval. Maintain brand guidelines (LAPIS and OEMs) and ensure they are met on all ads, websites, all documents (external & internal). The management of advertising consultants, production agencies and design work for the LAPIS organization. A constant goal will be to maximize client experiences, so they are exceptional.
Key Responsibilities
Manage marketing, PR, advertising, branding and events (both on-site and off-site - including but not limited to vehicle launches & grand openings).
- Build brand awareness for LAPIS and its dealerships.
- Elevate brand and dealership positioning and incorporate the LAPIS identity into and around the dealership (AGI).
- Develop, implement and manage a marketing strategy tailored to the luxury automotive market, focusing on exclusivity, brand storytelling, and premium customer experiences including high-end lifestyle publications, digital ads, PPC (pay-per-click), SEO, and targeted social media campaigns.
- Lead marketing in executing high-impact campaigns across digital, print, events, and social media.
- Design and execute VIP events, test drive experiences, and exclusive brand activations to foster customer engagement.
- Utilize data analytics and customer insights to refine marketing strategies and optimize ROI.
- Work closely with the sales and service teams to align marketing initiatives with business goals.
- Manage the marketing budget, ensuring strategic allocation for maximum impact with monthly updates to CEO & CFO.
- Stay ahead of industry trends, competitor activities, and emerging technologies in luxury automotive marketing.
- Evaluate new marketing vendors, contracts and assist in negotiating rates, timelines, deliverables.
- Create and present campaign recaps highlighting ROI to CEO and General Manager.
- Function as an ambassador of LAPIS at all times.
Qualifications & Skills
- Bachelor’s degree in Marketing or relevant experience.
- 5 years of experience in marketing leadership roles within luxury automotive, high-end retail, or premium lifestyle brands.
- Proven track record of developing successful marketing campaigns targeting luxury buyers.
- Strong understanding of luxury branding, experiential marketing, and digital marketing trends.
- Experience with CRM (CDK experience a plus), marketing automation, and analytics platforms.
- A passion for luxury automobiles and an understanding of the high-end automotive customer journey.
- Experience with Mercedes-Benz dealership marketing.
- Experience with other European luxury brand dealerships is a plus.
- Working knowledge or OEM co-op programs including submission, reimbursement tracking.
- Knowledge with researching state and federal marketing guidelines and maintaining compliance.
- Outstanding presenting skills to small and large groups.
- Exceptional leadership and team management skills.
- Excellent communication skills (verbal and written), storytelling, project management and listening skills with external and internal customers.
- Ability to process large amounts of information and form a concise, full summary.
Qualities for Success at LAPIS
- You have a customer-centric focus and deep understanding of the ultra-luxury experience.
- You are an initiative-taking self-starter with an entrepreneurial spirit and positive attitude.
- You enjoy problem solving and finding ways to innovate & strive for excellence.
- You are a team-player always willing to work collaboratively & enthusiastically across a wide variety of internal & external partners.
- You have an incredible attention to detail & quality.
- You are a strong self-motivator and can build cross-functional relationships to ensure support of your initiatives.
Why Join Us?
- Competitive salary and benefits package
- Bonus Opportunities
- Opportunity to work in a fast-paced and innovative environment
- A collaborative and dynamic team culture
- Career growth in a prestigious and dynamic luxury automotive environment