What are the responsibilities and job description for the Adobe Journey Optimizer (AJO) Lead position at Largeton Group?
Role: Adobe Journey Optimizer (AJO) Lead
Location – Onsite Issaquah, WA
Duration: 6 months
MOI: video
Skills - AJO, AEP, Lead Experience
Location – Onsite Issaquah, WA
Duration: 6 months
MOI: video
Skills - AJO, AEP, Lead Experience
- As part of leading the team, Candidate will be responsible for reviewing changes done by the junior developers, guide them for any technical blockers they might be facing.
- AJO lead is also a client facing role to participate in any technical discussion with client POs & Architects.
- AJO Development - Individual Contribution (60%) - Strong understanding of AJO modules including but not limited to Campaigns & Journeys along with activities involved in it Events, Audience, Orchestration activities, Content Fragments, Channel configurations.
- Data management - Build data models, configure data schemas, and apply data quality rules. - Campaign development
- Create AJO Campaigns with relevant Target list (API based OR Audience read) and using various communication channels like Email, SMS, Push notifications.
- Creation of Communication templates - including content fragments by referring the content provided by business/client agencies.
- Campaign execution - Support the execution of digital marketing campaigns across channels using AJO Campaign/Journey. - AJO out of the box reports
- Strong understanding of the out of the box reports for AJO journey and Campaigns (24-Hrs and All time reports), analyze the Campaign effectiveness/insights. AJO Development - Lead (40%)
- Work closely with cross-functional teams, including developers, data engineers, and project managers.
- Review the changes done by junior AJO developers.
- Technical issue resolution - Diagnose, troubleshoot, and resolve technical issues and guide the team for any blockers being faced.
- Helping team to understanding the client requirements and solutioning it for Junior Developers
