What are the responsibilities and job description for the Adobe Journey Optimizer (AJO) Lead position at Technified Solutions Inc?
Must Have Skills – Adobe Journey Optimizer (AJO) Lead
Skill 1 – 8 Years of Exp in AJO
Skill 2 – 8 Years of Exp in AEP RT-CDP and XDM Modelling
Skill 3 – 5 Years of Exp in SQL (Oracle / SQL Server / PostgreSQL
Skill 4 – 5 Yeard of Exp in (Javascript / Java / VB / C# / PHP).
Job Description:
• The AJO Lead will be responsible for discovery, design and implementation of AJO requirements e.g. Creating AJO Campaign, AJO Journeys, Communication Templates with the help of content provided by business.
• He will also be responsible for leading the development team of minimum 5 developers.
• As part of leading the team, he will be responsible for reviewing changes done by the junior developers, guide them for any technical blockers they might be facing.
• AJO lead is also a client facing role to participate in any technical discussion with client POs & Architects.
Essential Functions and Responsibilities:
• AJO Development - Individual Contribution (60%) - Strong understanding of AJO modules including but not limited to Campaigns & Journeys along with activities involved in it Events, Audience, Orchestration activities, Content Fragments, Channel configurations.
• Data management - Build data models, configure data schemas, and apply data quality rules. - Campaign development
• Create AJO Campaigns with relevant Target list (API based OR Audience read) and using various communication channels like Email, SMS, Push notifications.
• Creation of Communication templates - including content fragments by referring the content provided by business/client agencies.
• Campaign execution - Support the execution of digital marketing campaigns across channels using AJO Campaign/Journey. - AJO out of the box reports
• Strong understanding of the out of the box reports for AJO journey and Campaigns (24-Hrs and All time reports), analyze the Campaign effectiveness/insights. AJO Development - Lead (40%)
• Work closely with cross-functional teams, including developers, data engineers, and project managers.
• Review the changes done by junior AJO developers.
• Technical issue resolution - Diagnose, troubleshoot, and resolve technical issues and guide the team for any blockers being faced.
• Helping team to understanding the client requirements and solutioning it for Junior Developers.
Qualifications & Skills:
• Overall IT Experience of 6 years, with minimum 2 years of hands-on development experience with Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP)
• Experience with AEP RT-CDP and XDM Modelling. - Experience working with APIs, RESTful services.
• Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL). - Programming experience (Javascript / Java / VB / C# / PHP).
• Knowledge of Web Technologies like HTML, and CSS would be a plus.
• Good communication skills to ensure effective customer interactions, communications, and documentation.
• Self-starter - Organized and highly motivated.
• Fast learner, ability to learn new technologies/languages.
• Excellent written and verbal communication skills.
