Copywriter

Copywriter - Job Description

Digital Beverage Group is currently seeking a full-time Copywriter to work across our growing portfolio, here in beautiful Napa Valley. We're looking for an imaginative, driven, and agile wine writer, responsible for creating compelling wine-centric copy for use in daily offers, email marketing, producer copy, blogs, social media, and beyond.

In this capacity, you will work within our Content Team to create a clever blend of stories, facts, stats, wine notes, and assorted wine expertise as well as diverse cultural references from TV, art, music, film, history, and any other eclectic reference or source you may want to draw from to construct addictive, entertaining, and informative copy that people want to read. Take the mystery out of words like “torrefaction” and continue to extend the growing dynamic of brand voices into the future!

Tasks

• One-off projects, including…
  • Creation and updating of blog posts across all brands
• Ongoing…
  • Conception and writing of blog posts as assigned by Director of Creative Content, optimized for customer-enjoyment with an understanding of search engine optimization metrics
  • Research and data entry of wine producer information, critical reviews, and other information relevant to daily wine offers
  • Writing copy for daily wine offers, sales announcements, and marketing flows
  • Ability to write daily wine offer as needed and assigned with both efficiency and competency
  • Taste more wine than you could ever imagine (this is not an exaggeration) and blast out clever and urgency-creating copy – often on the fly
  • Follow brand voicing guidelines to ensure each voice is unique and within the style currently offered for each brand platform and be able to switch between them throughout the day without issue
  • Research everything – efficiently and accurately – from producer & wine information to scores, regional profiles, and new innovations & methods to the wine industry
  • Meet deadlines on a daily basis with enthusiasm and carefree grace – often with last-minute pivots and altered paradigms thrown into the mix

What You Might Bring to The Table Before We Break Bread:

• Show up with an informed and diverse wine palate and a thirst to learn more. Working wine knowledge is important – the willingness to dive in and learn more about wine than you ever imagined… critically so.

• Show up with plenty of writing samples, wine-related or otherwise.

• Learn and adapt to the various and recognizable brand styles and tone and then blend and extend with your own unique and engaging writing style.

• Ability to adhere strictly to all deadlines, knowing that timely offer delivery is critical.

• Be a great communicator and team player, contribute to the culture of the Company and people on the team, and be prepared to bring your A-game when it comes to company potlucks.

• High school degree required; Bachelor’s in a related field is a plus.

• 2 years experience as wine writer or in digital wine marketing, advertising, and communications is a huge plus.

• The ability to talk (and write) comfortably and accurately about wine – its flavor and aroma profiles, production methods, historical relevance, and relative value to a diverse clientele market.

• Experience writing for ecommerce websites, email or social media platforms is a huge plus, obviously.

• Have a mastery of the English language, the written word, Webster-Merriam’s dictionary, Roget’s Thesaurus, the Chicago Manual of Style, Strunk and White, The Complete Works of Shakespeare, William Blake, J.R.R. Tolkien, Asimov, Wilde, Rand, and Bukowski, and the ability to know when to use them and when to completely ignore all of them.

• This position is an on-site position at our offices in Napa, 5 days a week. The role may occasionally include travel.

• This role requires tasting literally dozens (and sometimes hundreds) of wines per week. Please do not apply, as you may be asked and you will not be considered if you have any physical or mental health condition, societal affiliation, or other concern that may preclude you from this minimum job requirement.

Digital Beverage Group is the parent company of four highly popular digital wine sales platforms, as well as other brands that are in need of content creation:

Last Bottle: A Napa Valley-based online wine shop with a twist: we offer just one hand-picked wine per day, always at incredible prices (we're talking 30%-70% off retail). The best part? There's no subscriptions, no fees, no minimum purchase.

First Bottle: First Bottle is an online, browsable wine shop, or (as we like to say) “a curated selection of vino for the discerning wine lover, at incredible prices.” We’re wine nerds who specialize in fine, rare, and collectable bottles, all conveyed in a friendly, down-to-earth style.

Invino: A browsable online wine shop with astoundingly excellent pricing on wines you know and love, plus imports and new discoveries. At Invino we’re equally good at tasting wine and sourcing deals for our loyal customers.

Last Bubbles: The first and only daily wine deal that is 100% sparkling! Sister-brand to Last Bottle with the same business model (see above).

…and MORE!

To apply for the position, please submit a cover letter revealing a bit about yourself and your passions, whilst also explaining why you (and you alone) are the ideal fit for the role! Writing samples are appreciated, though not required, and potential candidates will be asked to complete sample prompts and assignments as part of the application process. We eagerly anticipate your response and look forward to adding to the best content team in the biz!