What are the responsibilities and job description for the Sr Content Marketing Manager position at Later?
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.
Later is founded on two success stories that began in 2014 : Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision : to enable the world to make a living with their creativity.
We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X / Twitter, LinkedIn, YouTube, and Pinterest.
We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
About this position :
As Senior Content Marketing Manager at Later, you'll spearhead our content strategy and thought leadership initiatives, creating high-impact content that resonates with enterprise B2C brands and marketing agencies. This role sits at the intersection of content, research, and SEO, transforming Later's unique platform data into compelling narratives that drive market authority. Reporting to the VP of Corporate Marketing, you'll balance regular content programming with major quarterly research initiatives while managing relationships with freelancers and agencies to scale content production. Your work will directly influence Later's position as the authority in social media and influencer marketing while driving pipeline growth.
What you'll be doing :
Strategy
- Understand Later's target audiences, spearheading content that attracts and retains Later users
- Develop and own Later's comprehensive content marketing and data journalism strategy, including long-form content and editorial calendar, using Notion and Contentful
- Create and execute research-based content initiatives including quarterly industry reports and annual benchmarks
- Design and implement content distribution strategies across owned channels to maximize reach and impact
Technical / Execution
Team / Collaboration
Leadership
Research / Best Practices
We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!
Nice to Haves :
How you work :
Our approach to compensation :
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base commission / variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are granted stock options and are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range : 120,000 - 130,000
LI-Hybrid
Where we work
We have hubs in Boston, MA; Vancouver, BC; Toronto, ON; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit . We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer . All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
Salary : $120,000 - $130,000
